LOFT

LOFT is a resident experience app that brings rental tasks together, from applying for a home to paying rent and handling community requests. It suits renters whose property managers have enrolled their community; the free resident plan makes it easy to consider, but enrollment is a hard prerequisite.

Overview

LOFT covers more of the rental journey than a payment portal: residents can use it during leasing, while moving, and after settling in. That breadth can reduce the need to switch between services for routine tasks. But renters cannot register unless their property management company has registered the community, so LOFT is not a choice an individual renter can make independently.

Key features

Applicants can apply online, sign leases, track progress, upload documents, and use AI-guided tools. This gives prospective residents a place to follow the application through lease signing, not just a channel for existing residents. Its usefulness still depends on the property’s participation.

Move-in checklists, utility and internet setup, and service offers address the transition into a home. Once residents are settled, community updates, amenity reservations, and maintenance requests bring everyday property interactions into the same app. Utility and internet setup uses integrated providers, so the service connects residents to those tasks rather than replacing the providers themselves.

Rent payments use a digital wallet with check image capture and payment splitting. Property managers are offered installment options of up to four payments, which may help spread rent but is a manager-facing option rather than a guarantee for every resident. Online rent payments earn marketplace points; RealPage funds the base loyalty points. Livble flexible payments and RealCoverage renter’s insurance are integrated services.

LOFT Extras include rent reporting to all three major credit bureaus and deposit alternatives. These are not automatically included, and some Extras may cost extra, so residents should not assume the core free plan covers them. The site says LOFT follows privacy standards such as CCPA and uses encryption to protect personal information.

Pricing

LOFT for residents costs nothing. It is the natural starting point for eligible renters who want the resident app without a subscription charge. The key limit is access: the community must be registered by its property manager. Extras may carry separate fees, so free access does not mean every service is included.

LOFT Loyalty+ has custom pricing, billed as an additional per-unit, per-month cost. It is an optional add-on for property clients that want to fund incentives and rewards; it is not a resident plan upgrade with a stated monthly price. RealPage-funded base loyalty points are distinct from the client-funded Loyalty+ program.

Platforms

LOFT runs on Android, iOS, and the web. Mobile access is available on both major mobile platforms, with a web option for residents who prefer a browser.

Who it's for

LOFT is a good fit for renters in participating communities who want leasing, move-in, payment, and community tasks in one service. It is also relevant to property managers looking to offer those resident workflows alongside payment and loyalty options. Renters whose community is not enrolled should look elsewhere, regardless of whether the feature set appeals to them.

Pros and cons

Pros: One service spans applications, lease signing, move-in setup, payments, and community requests, making it useful across more of the rental journey than a payment-only app.

Pros: The resident plan is free, and the app supports Android, iOS, and web access.

Pros: Payment splitting, check image capture, and marketplace rewards add practical options to online rent payments.

Cons: A resident cannot sign up unless the property manager has registered the community, leaving renters with no independent way to adopt it.

Cons: Some Extras may incur fees and are not included automatically; Loyalty+ also adds a per-unit, per-month charge for property clients.

Alternatives

For a broader look at this category, see Property Leasing Software. If you want another paid leasing product with Android, iOS, and web support, consider RealPage Leasing, EliseAI LeasingAI, or VTS Activate Multifamily.

Entrata is a paid option with Android, API, iOS, and web support; its platform price is not published, so sales contact is needed. DashQ Leasing Center is another paid, cross-platform alternative, with screening charges based on consumption and pricing available by demo.

Knock CRM is a paid alternative for readers considering a product with API, iOS, and web support. MagicDoor and Rently Smart Leasing are paid alternatives without free plans; compare their published starting prices and billing structures if a paid leasing tool is a better fit.

Verdict

Choose LOFT if your community is enrolled and you want a free resident app that handles leasing, move-in, rent payment, and community tasks in one place. Its breadth is the strongest reason to use it. Look elsewhere if your property manager has not registered the community, or if you need a service you can adopt without property-level participation.