Funnel Leasing vs LOFT

Funnel Leasing is a front-office AI platform for multifamily operators, connecting renter interactions and workflows from inquiry through renewal. Its renter-centric CRM manages prospects and residents, with contact-center and omnichannel communications. Workflows can automate tour confirmations, lead re-engagement, move-in messages, surveys, and renewal follow-up through SMS, email, or agent tasks. Fenix includes prospect, resident, and voice AI agents, workflows, an assistant, a business analyst, performance scoring, and sentiment analysis. The mobile-first online leasing process gathers identity, income, and background information, then can approve applications automatically or route them for review. Resident tools include applications, screening, fraud tools, a portal and mobile app, payments, renewals, and move-in and move-out checklists. Listed integrations include Yardi, Entrata, RealPage, and ResMan; Funnel says its Yardi integration supports Voyager and RentCafe and syncs pricing and availability in real time for quoting. Funnel says it works with property management companies with more than 2,000 units. Funnel Intelligence costs $3.70 a month, billed at $3.70 per unit, per month.

LOFT is a resident experience app covering tasks from applying for a rental to managing life in a community. Applicants can submit applications, sign leases, follow progress, and upload documents with AI-guided tools. Move-in features include checklists, utility and internet setup through integrated providers, and service offers. Residents can receive community updates, reserve amenities, and submit maintenance requests. Rent payments use a digital wallet that supports check image capture and payment splitting. Residents earn points for online rent payments and can redeem them in LOFT’s marketplace; property managers are offered installment options of up to four payments. Integrated services include Livble flexible payments and RealCoverage renter’s insurance. LOFT Extras lists rent reporting to all three major credit bureaus and deposit alternatives, which may involve additional fees and are not automatically included. The app is available on Android, iOS, and the web. The resident plan is free, but registration requires the property manager to have registered the community. LOFT is developed by RealPage, founded in 1998 and headquartered in Richardson, Texas.