Entrata vs LOFT

Entrata is a property management operating system for multifamily communities, serving owners, property managers, and renters. Its Operations Experience Platform connects CRM, ERP, leasing, and property operations, while its mobile-first Resident Experience Platform brings resident services, financial wellness, and loyalty together. Residents can pay rent, book amenities, use access control, report rent, and access renters insurance and deposit alternatives. The platform also covers tenant portals, maintenance management, property accounting, lease management, and online rent collection. Entrata says its AI agents can carry out tasks and coordinate leasing, maintenance, and renewal workflows. Procure to Pay handles purchase orders, approvals, invoice processing, and payments, including AI-powered invoice processing. The API partner ecosystem includes a developer portal, sandbox environments, documentation, webhooks, and support. Entrata describes role-based permissions, approval workflows, policy controls, and audit trails for AI actions. It offers web, iOS, Android, and API platforms, and lists solutions for multifamily, student, affordable, commercial, military, and manufactured housing. Pricing is on request; its public pages invite prospective customers to request a demo.

LOFT is a resident experience app covering tasks from applying for a rental to managing life in a community. Applicants can submit applications, sign leases, follow progress, and upload documents with AI-guided tools. Move-in features include checklists, utility and internet setup through integrated providers, and service offers. Residents can receive community updates, reserve amenities, and submit maintenance requests. Rent payments use a digital wallet that supports check image capture and payment splitting. Residents earn points for online rent payments and can redeem them in LOFT’s marketplace; property managers are offered installment options of up to four payments. Integrated services include Livble flexible payments and RealCoverage renter’s insurance. LOFT Extras lists rent reporting to all three major credit bureaus and deposit alternatives, which may involve additional fees and are not automatically included. The app is available on Android, iOS, and the web. The resident plan is free, but registration requires the property manager to have registered the community. LOFT is developed by RealPage, founded in 1998 and headquartered in Richardson, Texas.