AnyTrack vs Litmus
AnyTrack
anytrack.io
Litmus
litmus.comSide by side
| Figure | AnyTrack | Litmus |
|---|---|---|
| Price from | $100/mo | $79/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 7 |
| Spec score · Email Marketing Analytics Software | 8.5 (#12) | 8.7 (#9) |
| Integrations | The integrations catalog describes 100+ integrations across affiliate networks, eCommerce, and lead generation. | Integrations cover ESPs, code editors, Slack, Trello, Dropbox, Google Drive, OneDrive, Salesforce Marketing Cloud, Marketo, and other martech tools. |
| Intended users | The maker describes AnyTrack setups for eCommerce, affiliate marketing, lead generation, info businesses, and ad agencies. | Litmus says it serves marketers and email teams seeking to build, test, analyze, and improve email campaigns. |
| Product | AnyTrack connects marketing and conversion data to track and attribute sales, leads, and signups across traffic sources. | Litmus describes itself as an AI-native platform for the email workflow, including building, testing, monitoring, and campaign insights. |
| Support | The Advance plan includes personalized onboarding and dedicated support; the setup guide lists email and live chat support. | Litmus directs customers to its Help Center and support team for product guidance and assistance. |
Plans
Litmus
- Litmus Basic$99 a month
- Litmus Plus$199 a month
- Litmus Core$500 a month
- Litmus Basic yearly$79 a month
- Litmus Basic monthly$99 a month
- Litmus Core yearly$417 a month
- Litmus Core monthly$500 a month
In their own words
AnyTrack
AnyTrack connects marketing activity with conversion data so businesses can track and attribute sales, leads, and signups across traffic sources. Its tracking includes server-side, cookieless, and redirectless methods, along with conversion event mapping and identity resolution. The free plan includes first- and last-ad-click attribution, A/B test attribution, customer journey logs, UTM templates, and reports for conversions, campaigns with ROAS, landing pages, ad-level breakdowns, and custom reporting. AnyTrack lists six ad platforms, including Google Ads, Meta Ads, TikTok, Microsoft Ads, Taboola, and Outbrain, plus more than 100 integrations across affiliate networks, eCommerce, and lead generation. Starter and higher plans add real-time Conversion API delivery, audience sync, automatic deduplication, and enhanced conversions. It runs on web, through an API, and as an extension. The free plan allows 5,000 sessions per month, one website, and one ad platform integration. Paid plans begin at $100/mo, and a 14-day trial is available. Sessions above a plan limit may incur overage fees.
Litmus
Litmus is an email workflow platform for building, testing, monitoring, and analyzing campaigns. Teams can preview emails across more than 100 email clients and devices, while Litmus Test automates pre-send quality checks. Its extension can validate links, images, and tracking. Email Guardian monitors deployed emails around the clock and alerts users to issues such as failing links and broken renders. Litmus Builder offers code and visual editors; emails can start from templates, be created from scratch, or be imported from cloud storage. Listed integrations include Salesforce Marketing Cloud, Mailchimp, Marketo, Eloqua, HubSpot, Klaviyo, Slack, Trello, and cloud storage. Some integrations require Plus or Enterprise, and ESP Sync availability depends on the plan and supported provider. REST APIs are available for Email Previews and Email Analytics, with access evaluated case by case. Litmus offers web, extension, and API access. Monthly prices listed are $99 a month for Basic, $199 a month for Plus, and $500 a month for Core. There is no free plan, but a 7-day trial is available.