AnyTrack vs Triple Whale
AnyTrack
anytrack.ioTriple Whale
triplewhale.comSide by side
| Figure | AnyTrack | Triple Whale |
|---|---|---|
| Price from | $100/mo | $219/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 4 | 5 |
| Spec score · Email Marketing Analytics Software | 8.5 (#12) | 8.7 (#11) |
| Attribution | The Free plan includes first- and last-ad-click models, A/B test attribution, customer journey logs, and UTM tracking templates. | Triple Whale's Triple Pixel supports cross-device and cross-platform tracking, and its paid plans offer multi-touch attribution. |
| Integrations | The integrations catalog describes 100+ integrations across affiliate networks, eCommerce, and lead generation. | Triple Whale lists more than 60 pre-built integrations spanning Shopify, WooCommerce, BigCommerce, ad networks, marketplaces, email, subscriptions, shipping, reviews, warehouses and collaboration tools. |
| Product | AnyTrack connects marketing and conversion data to track and attribute sales, leads, and signups across traffic sources. | Triple Whale describes itself as an AI operating system for modern commerce that unifies business data, measures growth, and supports decisions and actions. |
| Support | The Advance plan includes personalized onboarding and dedicated support; the setup guide lists email and live chat support. | The pricing page says customers can contact the team with questions and book time with implementation specialists; Enterprise includes dedicated success coverage. |
Plans
Triple Whale
- FreeFree
- FreeFree
- Foundation$219 a month
- Automate$749 a month
- EnterprisePriced on request
In their own words
AnyTrack
AnyTrack connects marketing activity with conversion data so businesses can track and attribute sales, leads, and signups across traffic sources. Its tracking includes server-side, cookieless, and redirectless methods, along with conversion event mapping and identity resolution. The free plan includes first- and last-ad-click attribution, A/B test attribution, customer journey logs, UTM templates, and reports for conversions, campaigns with ROAS, landing pages, ad-level breakdowns, and custom reporting. AnyTrack lists six ad platforms, including Google Ads, Meta Ads, TikTok, Microsoft Ads, Taboola, and Outbrain, plus more than 100 integrations across affiliate networks, eCommerce, and lead generation. Starter and higher plans add real-time Conversion API delivery, audience sync, automatic deduplication, and enhanced conversions. It runs on web, through an API, and as an extension. The free plan allows 5,000 sessions per month, one website, and one ad platform integration. Paid plans begin at $100/mo, and a 14-day trial is available. Sessions above a plan limit may incur overage fees.
Triple Whale
Triple Whale brings business data together to help ecommerce and retail brands measure growth and support decisions and actions. The product is aimed at marketing, ecommerce, and data leaders. Triple Pixel supports tracking across devices and platforms, while paid plans offer multi-touch attribution. Moby AI uses business context to answer questions about sales, spend, customers, and performance, and can generate on-brand creative. The Automate plan adds paid-media actions, scheduled reports and workflows, creative variations, and tools for landing pages and interactive assets. Enterprise combines attribution with marketing mix modeling and incrementality testing, including holdouts and geo-lift tests. Triple Whale lists more than 60 pre-built integrations, plus Data-In and Data-Out APIs for connecting sources and syncing platform data to warehouses, BI tools, or internal apps. The Free plan costs nothing and includes 10 users and 12 months of data retention. The product has a mobile app and lists real-time data refresh updated every 15 minutes or less. Triple Whale was founded in 2021 and is headquartered in Columbus, Ohio.