Apache Unomi vs GrowthLoop
Apache Unomi
unomi.apache.org
GrowthLoop
growthloop.comSide by side
| Figure | Apache Unomi | GrowthLoop |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | Yes | — |
| Web | Yes | Yes |
| Linux | Yes | — |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 2 | 3 |
| Spec score · Customer Data Platforms | 8.9 (#5) | 8.2 (#13) |
| Documentation depth | Documentation covers installation, advanced plugin development, migrations, integration patterns, REST usage and GraphQL. | Public documentation includes guides, an API reference, SDK event examples, authorization instructions and destination setup procedures. |
| Product | Apache Unomi is a Java server for managing customer, lead, and visitor data and personalizing customer experiences. | GrowthLoop describes itself as an agentic, composable customer data platform that combines cloud data and AI in a Compound Marketing Engine. |
| Rating on G2 | 4.0 out of 5 from 2 reviews | 4.7 out of 5 from 112 reviews |
| Security | The download page advises verifying files using PGP or MD5 signatures and provides PGP and SHA512 files for the current release. | GrowthLoop states it is SOC 2 Type 2 certified, encrypts communications using TLS, and undergoes annual third-party penetration tests. |
| What it does | Apache Unomi is a Java customer data platform server for managing customer, lead and visitor profiles and personalizing experiences. | GrowthLoop is a composable customer-data platform using agentic AI and enterprise cloud data to build audiences, orchestrate campaigns and measure outcomes. |
Plans
GrowthLoop
- BasicPriced on request
- EnterprisePriced on request
- GrowthPriced on request
In their own words
Apache Unomi
Apache Unomi is a Java server for managing customer, lead and visitor data and personalizing customer experiences. It tracks users, builds profiles progressively and associates events with those profiles. Its rules can respond when profile events are collected, while dynamic segments classify profiles into groups. The privacy REST API lets integrators provide controls for tracking, data review, anonymization and deletion, but Unomi has no default interface for these controls, so developers must expose them. Unomi runs as an OSGi application inside Apache Karaf, uses Elasticsearch for storage and communicates through HTTP REST requests with JSON. Its plugin system supports conditions, actions, beacon tracking and push notifications. Listed uses include website personalization, mobile app data collection, store beacon connections and sending scored leads to a CRM. The project names CMSs, CRMs, issue trackers and native mobile apps as integration targets. It is self-hosted, with Docker images and a Java quick-start guide; the project describes installation as unzip and run. Apache Unomi is an Apache open-source project under the Apache License v2 and costs nothing.
GrowthLoop
GrowthLoop has no write-up on Specifiction yet; its figures are above.