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Apache Unomi vs mParticle

Apache Unomi

unomi.apache.org

mParticle

mparticle.com

Side by side

FigureApache UnomimParticle
Price fromFree—
Free planYes—
Free trial——
Open sourceYes—
WebYesYes
LinuxYes—
iOS—Yes
Android—Yes
APIYesYes
Self-hostedYes—
Plans published21
Spec score · Customer Intelligence8.9 (#1)7.2 (#14)
Spec score · Customer Data Platforms8.9 (#5)7.2 (#39)
IntegrationsThe getting started page names CMSs, CRMs, issue trackers, and native mobile applications as systems Unomi can integrate with.mParticle connects customer data to marketing, analytics, and data warehousing solutions, with integration categories including advertising, analytics, privacy, security, and marketing.
Privacy controlsIts privacy REST API supports profile access, tracking preferences, data review, anonymization and profile deletion.The developer documentation lists a Data Subject Request API for GDPR and CCPA requests, and the support security page describes data deletion, rectification, and suppression APIs.
ProductApache Unomi is a Java server for managing customer, lead, and visitor data and personalizing customer experiences.mParticle is a customer data platform for collecting and organizing customer data, then forwarding it to analytics, testing, marketing automation, and data warehousing tools.
SupportThe project provides user and developer mailing lists, a monthly online meeting, a Slack channel, and a JIRA bug tracker.Customers can submit support tickets with organization, account, workspace, and issue severity details through mParticle’s support form.

Plans

Apache Unomi

  • Apache UnomiFree
  • Apache UnomiPriced on request

Apache Unomi pricing →

mParticle

  • Value-based pricingPriced on request

mParticle pricing →

In their own words

Apache Unomi

Apache Unomi is a Java server for managing customer, lead and visitor data and personalizing customer experiences. It tracks users, builds profiles progressively and associates events with those profiles. Its rules can respond when profile events are collected, while dynamic segments classify profiles into groups. The privacy REST API lets integrators provide controls for tracking, data review, anonymization and deletion, but Unomi has no default interface for these controls, so developers must expose them. Unomi runs as an OSGi application inside Apache Karaf, uses Elasticsearch for storage and communicates through HTTP REST requests with JSON. Its plugin system supports conditions, actions, beacon tracking and push notifications. Listed uses include website personalization, mobile app data collection, store beacon connections and sending scored leads to a CRM. The project names CMSs, CRMs, issue trackers and native mobile apps as integration targets. It is self-hosted, with Docker images and a Java quick-start guide; the project describes installation as unzip and run. Apache Unomi is an Apache open-source project under the Apache License v2 and costs nothing.

Visit unomi.apache.org

mParticle

mParticle has no write-up on Specifiction yet; its figures are above.

Visit mparticle.com