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SPECIFICTION
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mParticle

mparticle.com

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Spec score 7.2 #39 of 58 in Customer Data Platforms

Spec sheet

Product
mParticle is a customer data platform for collecting and organizing customer data, then forwarding it to analytics, testing, marketing automation, and data warehousing tools.Read 4 Oct 2026 · docs.mparticle.com
Integrations
mParticle connects customer data to marketing, analytics, and data warehousing solutions, with integration categories including advertising, analytics, privacy, security, and marketing.Read 4 Oct 2026 · docs.mparticle.com
Support
Customers can submit support tickets with organization, account, workspace, and issue severity details through mParticle’s support form.Read 4 Oct 2026 · support.mparticle.com
APIs
The developer documentation lists APIs for events, profiles, identity sync, data planning, data subject requests, and platform configuration, among others.Read 4 Oct 2026 · docs.mparticle.com
Data quality
The Data Catalog helps teams find duplicated or inconsistently named data points and add tags, descriptions, and other annotations.Read 4 Oct 2026 · docs.mparticle.com
Data types
The platform collects event data about what users do and user data about who they are.Read 4 Oct 2026 · docs.mparticle.com
Identity
ID Sync matches and resolves identities to build a single user profile across user activities.Read 4 Oct 2026 · docs.mparticle.com
Pricing limits
The contract specifies a unit price for each billing item, and the credit commitment affects the available discount tier.Read 4 Oct 2026 · docs.mparticle.com
Privacy controls
The developer documentation lists a Data Subject Request API for GDPR and CCPA requests, and the support security page describes data deletion, rectification, and suppression APIs.Read 4 Oct 2026 · docs.mparticle.com
SDKs
Client SDKs are listed for Android, iOS, web, Alexa, AMP, Cordova, Fire TV, Flutter, React Native, Roku, Unity, and Xbox.Read 4 Oct 2026 · docs.mparticle.com
Security certifications
mParticle’s compliance portal lists SOC 2 Type 2, ISO-27001, GDPR, and CCPA.Read 4 Oct 2026 · trust.mparticle.com
Usage pricing
Value-based pricing meters usage across billing items such as events and audiences and draws down prepaid mParticle Credits each billing period.Read 4 Oct 2026 · docs.mparticle.com

Plans and prices

Value-based pricing Priced on request Contract specifies unit prices; usage draws down prepaid mParticle Credits at the end of each billing period. Usage is metered across events, audiences, and other billing items · Credit commitment and unit prices are contract-specific Read 4 Oct 2026 · docs.mparticle.com

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