| Price from | $350/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 9 | 1 |
| Spec score · Customer Data Platforms | 9.1 (#1) | 7.2 (#39) |
| Spec score · Event Tracking Software | 9.2 (#1) | 7.2 (#19) |
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | mParticle connects customer data to marketing, analytics, and data warehousing solutions, with integration categories including advertising, analytics, privacy, security, and marketing. |
| Pricing limits | The official self-serve documentation says Free allows 2 active syncs per month and Self-serve allows 10, with hourly frequency and a 100,000,000-operations monthly cap. | The contract specifies a unit price for each billing item, and the credit commitment affects the available discount tier. |
| Product | Hightouch describes itself as an agentic marketing platform and composable customer data platform for using customer data and AI in marketing workflows. | mParticle is a customer data platform for collecting and organizing customer data, then forwarding it to analytics, testing, marketing automation, and data warehousing tools. |
| SDKs | Events documentation lists SDKs for JavaScript, Node.js, Ruby, Go, PHP, Java, Python, iOS, Android, React Native, Flutter and C#. | Client SDKs are listed for Android, iOS, web, Alexa, AMP, Cordova, Fire TV, Flutter, React Native, Roku, Unity, and Xbox. |
| Security certifications | Hightouch states that it maintains SOC 2 Type 2 compliance and ISO 27001 certification and supports HIPAA, GDPR and CCPA requirements. | mParticle’s compliance portal lists SOC 2 Type 2, ISO-27001, GDPR, and CCPA. |
| Support | Composable CDP plans list dedicated expert support, and the pricing page describes dedicated Slack, a dedicated customer success manager, onboarding, and custom support SLAs. | Customers can submit support tickets with organization, account, workspace, and issue severity details through mParticle’s support form. |
