Apache Unomi vs Selligent

Apache Unomi is a Java server for managing customer, lead and visitor data and personalizing customer experiences. It tracks users, builds profiles progressively and associates events with those profiles. Its rules can respond when profile events are collected, while dynamic segments classify profiles into groups. The privacy REST API lets integrators provide controls for tracking, data review, anonymization and deletion, but Unomi has no default interface for these controls, so developers must expose them. Unomi runs as an OSGi application inside Apache Karaf, uses Elasticsearch for storage and communicates through HTTP REST requests with JSON. Its plugin system supports conditions, actions, beacon tracking and push notifications. Listed uses include website personalization, mobile app data collection, store beacon connections and sending scored leads to a CRM. The project names CMSs, CRMs, issue trackers and native mobile apps as integration targets. It is self-hosted, with Docker images and a Java quick-start guide; the project describes installation as unzip and run. Apache Unomi is an Apache open-source project under the Apache License v2 and costs nothing.

Selligent is a paid marketing automation platform for enterprise businesses. It supports personalized campaigns across email, mobile, and other digital channels, including one-time sends and always-on customer journeys. Teams can use advanced targeting, dynamic content, automated cadence plans, responsive templates, and custom journey flows. Audience management includes AI-driven targeting recommendations, while real-time updates and detailed reports help identify trends and patterns. Documented connectors cover Salesforce, Microsoft Dynamics, SugarCRM, Shopify, Adobe Commerce, and Snowflake. Advertising integrations include Meta, Snapchat, X, and Google Customer Match; Zeta says activation requires contacting it and configuring plugins. Messaging options include SMS, MMS, RCS, mobile push, in-app notifications, social, and custom endpoints. Selligent provides an API Explorer for GET, POST, PUT, and DELETE operations. Login supports Okta, Azure, and Ping One single sign-on, with multifactor authentication required for non-SSO users. Pricing is available on request.