Apex vs Crazy Egg

Apex combines A/B testing, feature flags, and personalization for e-commerce. It supports A/B, multivariate, server-side, and mobile-app tests, and is designed for six to ten concurrent experiments with pre-launch conflict checks. Each test requires a primary metric, planned sample size, and duration; results are withheld below 100 conversions. The default winner threshold is 80% confidence and can be set as high as 99%. Apex Operator reads a live page and prepares structured or code-level edits for review before launch. Guardian can pause a variant that is breaking or harming results, return traffic to control, and post an explanation to Slack. Its Likelihood to Win score uses matched evidence from 4.3 million tests, shop research, and live results. Integrations include Shopify, Shopware, WooCommerce, Centra, headless and custom storefronts, analytics, consent managers, and team tools. Developer access includes a versioned REST API, webhooks, CLI, MCP server, and SDKs; API keys have a limit of 100 requests per minute. Apex is made by Drip Trading GmbH and is available only inside a DRIP program. The free Starter plan is listed at free, with no card required; custom pricing applies to Apex and Enterprise.

Crazy Egg is a website analytics platform for examining visitor behavior and conversion activity. It offers heatmaps, session recordings, web analytics, A/B testing, surveys, popup calls to action, conversion analytics, and error tracking. Reports can show clicks, scrolling, overlays, confetti, and lists. The Free plan includes Web Analytics, Instant Heatmaps, Conversion Analytics, and surveys. Instant Heatmaps track up to 1,000 sessions per day and retain 30 days of data, with no website limit. Paid plans start at $29 a month, billed annually, and include a 30-day trial that requires a credit card. Starter includes 5,000 tracked pageviews, five heatmap reports, and 50 recordings per month. All paid plans include unlimited website domains and team members. Crazy Egg is available through web, API, and extension platforms, and installation integrations include Shopify, WordPress, and Google Tag Manager. When monthly tracking limits are reached, data collection pauses until the first of the next month.