Apex vs Varify.io
Apex
drip-apex.comVarify.io
varify.ioSide by side
| Figure | Apex | Varify.io |
|---|---|---|
| Price from | Free | €199/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 3 | 3 |
| Spec score · A/B Testing Tools | 8.7 (#8) | 7.7 (#29) |
| Privacy | The homepage says Apex is hosted in London and Ireland, does not fingerprint visitors or store their IP addresses, and waits for consent where required by a consent manager. | Varify says experiment delivery is cookieless and that it does not require personal data to deliver experiments. |
| Testing | Apex says it is built to run six to ten tests at once, with code-level variants served at the edge and pre-launch conflict checks. | It supports A/B, split URL, multi-page and personalization experiments. |
Plans
In their own words
Apex
Apex combines A/B testing, feature flags, and personalization for e-commerce. It supports A/B, multivariate, server-side, and mobile-app tests, and is designed for six to ten concurrent experiments with pre-launch conflict checks. Each test requires a primary metric, planned sample size, and duration; results are withheld below 100 conversions. The default winner threshold is 80% confidence and can be set as high as 99%. Apex Operator reads a live page and prepares structured or code-level edits for review before launch. Guardian can pause a variant that is breaking or harming results, return traffic to control, and post an explanation to Slack. Its Likelihood to Win score uses matched evidence from 4.3 million tests, shop research, and live results. Integrations include Shopify, Shopware, WooCommerce, Centra, headless and custom storefronts, analytics, consent managers, and team tools. Developer access includes a versioned REST API, webhooks, CLI, MCP server, and SDKs; API keys have a limit of 100 requests per minute. Apex is made by Drip Trading GmbH and is available only inside a DRIP program. The free Starter plan is listed at free, with no card required; custom pricing applies to Apex and Enterprise.