Apollo vs Dealfront

Apollo is a data intelligence and sales engagement platform for go-to-market teams. It describes a prospecting database with more than 240 million contacts and 30 million accounts, alongside email sequencing, automated outreach, dialing, call recording and pipeline tools. Apollo’s agents can research accounts, prioritize leads, write outreach, follow up and book meetings. The platform lists more than 200 integrations, including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn and major email providers. Its free Chrome extension provides contact and account insights, email finding and dialing, and can add prospects to lists or sequences. The Free plan is free and includes 900 credits per seat per year, granted monthly, two sequences, API access and one intent topic. Basic costs $49 a month billed annually, with 30,000 credits per seat per year granted upfront, email sequencing and core integrations. Trial credits and features are subject to limits; unused credits expire at the end of each billing cycle.

Dealfront’s Leadfeeder identifies B2B companies that visit a website, including visitors who leave no form submission. It is aimed at sales and marketing teams and combines visitor identification with a real-time global database listed as 60 million companies and 400 million verified contacts. More than 100 filters and 40-plus real-time buying signals support targeting. Campaigns offers B2B display advertising, and Dealfront says LinkedIn audience matching exceeds 90%. Teams can receive Slack or email alerts when target accounts engage with key content. CRM connections include Salesforce, Pipedrive, HubSpot, Microsoft Dynamics 365 and Zoho; Slack and Zapier are also listed, with Zapier able to pass Leadfeeder data to over 5,000 apps. Lite is free, with seven days of visitor history and up to 100 identified companies monthly. Discover is €79 a month billed annually, and a 14-day trial is available. Dealfront runs on the web, as an extension and via API. It says its infrastructure is hosted in AWS within the EU/EEA, with data encrypted in transit and at rest. Its privacy approach provides fewer personal phone numbers and mobile direct dials than others.