Apollo vs Factors.ai
Apollo
apollo.ioFactors.ai
factors.aiSide by side
| Figure | Apollo | Factors.ai |
|---|---|---|
| Price from | $49/mo | $199/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 5 |
| Spec score · AI Lead Generation Software | 9.0 (#1) | 8.8 (#5) |
| Spec score · Sales Intelligence Software | 9.0 (#1) | 8.8 (#4) |
| Spec score · Lead Qualification Software | 9.0 (#1) | 8.7 (#6) |
| Spec score · Sales Prospecting Software | 8.9 (#4) | 8.8 (#7) |
| Founded | 2015 | 2019 |
| Headquarters | Covina, California, United States | Wilmington, Delaware, United States |
| Integrations | Apollo lists Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn, and major email providers among its integrations. | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. |
| Intended users | Apollo identifies founders and early-stage teams, individual sellers, full-time sales reps, and larger teams as audiences for its plans. | Factors describes its product as a demand-generation tool and presents solutions for early-stage startups, growth-stage startups, enterprises, demand-generation marketers, CMOs, and sales teams. |
| Product | Apollo describes itself as a data intelligence and sales engagement platform for go-to-market teams. | Factors describes itself as an account intelligence platform that unifies cross-channel intent signals and identifies companies visiting a website. |
| Security | Apollo says it is ISO 27001 and SOC 2 certified and GDPR compliant, and encrypts data in transit and at rest. | Factors states it is SOC 2 Type II certified and GDPR, CCPA, and PECR compliant. |
Plans
Factors.ai
- FreeFree
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
In their own words
Apollo
Apollo is a data intelligence and sales engagement platform for go-to-market teams. It describes a prospecting database with more than 240 million contacts and 30 million accounts, alongside email sequencing, automated outreach, dialing, call recording and pipeline tools. Apollo’s agents can research accounts, prioritize leads, write outreach, follow up and book meetings. The platform lists more than 200 integrations, including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn and major email providers. Its free Chrome extension provides contact and account insights, email finding and dialing, and can add prospects to lists or sequences. The Free plan is free and includes 900 credits per seat per year, granted monthly, two sequences, API access and one intent topic. Basic costs $49 a month billed annually, with 30,000 credits per seat per year granted upfront, email sequencing and core integrations. Trial credits and features are subject to limits; unused credits expire at the end of each billing cycle.
Factors.ai
Factors.ai is an account intelligence platform that identifies companies visiting a website and brings together cross-channel intent and engagement signals. It collects account-level signals from LinkedIn, Google, Meta and Bing campaigns, G2 pages and uploaded third-party sources. Its buyer-journey view combines account- and user-level engagement from awareness through a won deal, highlighting paths to wins and drop-off points. Predictive scores based on intent, engagement and fit are intended to help prioritize accounts for sales outreach and advertising. Factors says enrichment across multiple providers can reveal more than 75% of anonymous website traffic. It does not identify people individually, though geography and job-title filters can help narrow down likely visitors. Listed integrations include HubSpot, Salesforce, Zoho CRM, advertising platforms, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. Web and API access are listed. Factors states it is SOC 2 Type II certified and GDPR, CCPA and PECR compliant. Paid plans start at $199/mo, with a free plan and 14-day trial listed.