Apollo vs Instantly
Apollo
apollo.io
Instantly
instantly.aiSide by side
| Figure | Apollo | Instantly |
|---|---|---|
| Price from | $49/mo | $47/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 2 | 17 |
| Spec score · Inside Sales Software | 9.0 (#2) | 9.0 (#4) |
| Spec score · Outreach Automation | 9.0 (#2) | 8.9 (#3) |
| Spec score · Email Outreach Software | 9.0 (#3) | 9.0 (#4) |
| Spec score · Sales Acceleration Software | 9.0 (#4) | 9.1 (#3) |
| Spec score · Bdr Tools | 9.0 (#4) | 9.1 (#2) |
| Spec score · Email Tracking Software | 9.0 (#8) | 9.1 (#6) |
| Founded | 2015 | Trustpilot's company description says Instantly was founded in 2021. |
| Headquarters | Covina, California, United States | Sheridan, Wyoming, United States |
| Integrations | Apollo lists Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn, and major email providers among its integrations. | The marketplace lists integrations including Slack, HubSpot, Zapier, RB2B, BetterContact, Replit, Gojiberry, and Findymail. |
| Intended users | Apollo identifies founders and early-stage teams, individual sellers, full-time sales reps, and larger teams as audiences for its plans. | Instantly lists agencies, freelancers, enterprise customers, founders, sales, marketing, and sales development among its use cases. |
| Product | Apollo describes itself as a data intelligence and sales engagement platform for go-to-market teams. | Instantly describes itself as a sales platform combining cold email automation with a built-in B2B lead database. |
| Security | Apollo says it is ISO 27001 and SOC 2 certified and GDPR compliant, and encrypts data in transit and at rest. | Instantly's privacy policy says its security measures may include firewalls, encryption, hashing or truncation, and access controls. |
| Security controls | Apollo says its databases use encrypted passwords, two-factor authentication, intrusion detection, and VPC firewall settings. | The Trust Center lists production authentication, MFA for remote access, access revocation, vulnerability monitoring, continuity planning, and data-retention controls. |
| Support | Apollo describes its Custom plan as including dedicated support. | The Growth outreach plan includes chat support, while Scale lists premium live support. |
| Trial limits | Apollo says a free trial provides credits and access to most features of the selected plan, subject to trial-specific limits. | The 14-day trial allows up to two connected email accounts, 250 uploaded leads, and 1,000 campaign emails, and requires no credit card. |
Plans
Instantly
- Free trialFree
- Growth$47 a month
- Growth (Credits)$47 a month
- Growth Credits$47 a month
- Growth (Outreach)$47 a month
- Starter$94 a month
- Hypergrowth$97 a month
- Hypergrowth (Outreach)$97 a month
- Supersonic (Credits)$97 a month
- Hyper Credits$197 a month
In their own words
Apollo
Apollo is a data intelligence and sales engagement platform for go-to-market teams. It describes a prospecting database with more than 240 million contacts and 30 million accounts, alongside email sequencing, automated outreach, dialing, call recording and pipeline tools. Apollo’s agents can research accounts, prioritize leads, write outreach, follow up and book meetings. The platform lists more than 200 integrations, including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn and major email providers. Its free Chrome extension provides contact and account insights, email finding and dialing, and can add prospects to lists or sequences. The Free plan is free and includes 900 credits per seat per year, granted monthly, two sequences, API access and one intent topic. Basic costs $49 a month billed annually, with 30,000 credits per seat per year granted upfront, email sequencing and core integrations. Trial credits and features are subject to limits; unused credits expire at the end of each billing cycle.
Instantly
Instantly combines cold email automation with a built-in B2B lead database for sales outreach. Its outreach tools support automated sequences, unlimited sending accounts, warmup on paid plans, mailbox rotation, reply detection, and multichannel outreach. SuperSearch provides access to a database of 450M+ B2B leads, with filters and email enrichment. Instantly Copilot can find leads, generate campaigns and sequences, summarize analytics, and run recurring tasks. The integration marketplace includes HubSpot, Slack, Zapier, RB2B, BetterContact, and Replit. Growth (Outreach) costs $47 a month, billed monthly, and includes unlimited email accounts and warmup, 1,000 uploaded contacts, and 5,000 emails monthly. Its 14-day trial requires no credit card and allows up to two connected email accounts, 250 uploaded leads, and 1,000 campaign emails. Platforms listed include Android, iOS, web, and API. Instantly names agencies, freelancers, enterprise customers, founders, and sales and marketing teams among its use cases.