Apollo vs Lusha

Apollo is a data intelligence and sales engagement platform for go-to-market teams. It describes a prospecting database with more than 240 million contacts and 30 million accounts, alongside email sequencing, automated outreach, dialing, call recording and pipeline tools. Apollo’s agents can research accounts, prioritize leads, write outreach, follow up and book meetings. The platform lists more than 200 integrations, including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn and major email providers. Its free Chrome extension provides contact and account insights, email finding and dialing, and can add prospects to lists or sequences. The Free plan is free and includes 900 credits per seat per year, granted monthly, two sequences, API access and one intent topic. Basic costs $49 a month billed annually, with 30,000 credits per seat per year granted upfront, email sequencing and core integrations. Trial credits and features are subject to limits; unused credits expire at the end of each billing cycle.

Lusha is a B2B contact and company data platform accessible through an extension, API, Workspace, Claude, and ChatGPT. Its search layer lists more than 290 million verified contacts and 29 million companies, with 78 fields per record and 26 buying signals refreshed weekly. Data options include direct dials, intent signals, and technographic filters; Lusha lists more than 117 million direct dials. The API queries contacts, companies, and signals, while MCP connects Claude, ChatGPT, and compatible assistants. CRM integrations include Salesforce, HubSpot, monday CRM, Zoho, Pipedrive, and Bullhorn; automation integrations include Clay, Make, n8n, and Zapier. The Free plan costs nothing, includes 40 monthly credits and one seat, and does not require a credit card. Revealing an email uses one credit; a phone number uses five. Unused monthly credits roll over up to twice the plan’s credit limit, while annual credits are issued upfront. Listed annual-billed monthly prices are $37.45 a month for Starter, $52.45 a month for Pro, and $299.95 a month for Premium. Plans can be canceled anytime, effective at the end of the billing cycle.