Apollo vs Mixmax
Apollo
apollo.ioMixmax
mixmax.comSide by side
| Figure | Apollo | Mixmax |
|---|---|---|
| Price from | $49/mo | $29/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| API | Yes | Yes |
| Plans published | 2 | 10 |
| Spec score · Sales Engagement Software | 9.0 (#3) | 9.1 (#2) |
| Spec score · Inside Sales Software | 9.0 (#2) | 9.1 (#1) |
| Spec score · Outreach Automation | 9.0 (#2) | 9.1 (#1) |
| Spec score · Email Outreach Software | 9.0 (#3) | 9.1 (#2) |
| Spec score · Sales Acceleration Software | 9.0 (#4) | 9.2 (#1) |
| Spec score · Sales Automation | 9.0 (#4) | 9.1 (#3) |
| Spec score · Bdr Tools | 9.0 (#4) | 9.1 (#3) |
| Spec score · Email Tracking Software | 9.0 (#8) | 9.1 (#7) |
| Founded | 2015 | 2015 |
| Headquarters | Covina, California, United States | San Francisco, California, United States |
| Integrations | Apollo lists Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn, and major email providers among its integrations. | Mixmax advertises more than 40 native integrations, including Salesforce, HubSpot, Slack, Google Calendar, LinkedIn, Zoom and Zapier. |
| Product | Apollo describes itself as a data intelligence and sales engagement platform for go-to-market teams. | Mixmax is a sales engagement platform for revenue teams that works inside Gmail and Outlook. |
| Security | Apollo says it is ISO 27001 and SOC 2 certified and GDPR compliant, and encrypts data in transit and at rest. | Mixmax states that it is SOC 2 Type II certified, HIPAA compliant, GDPR and CPRA compliant, and audited by Google. |
| Support | Apollo describes its Custom plan as including dedicated support. | Mixmax provides a Help Center, support messenger, email support, and an AI assistant named Maxine available 24/7 in the web app. |
Plans
Mixmax
- FreeFree
- I follow up now and thenFree
- Inbox Copilot$29 a month
- I reach out every week$29 a month
- Engagement Copilot$49 a month
- Mixmax Suite$89 a month
- Outreach is my job$89 a month
- We run outreach at scale$129 a month
- Meeting CopilotPriced on request
- Mixmax for TeamsPriced on request
In their own words
Apollo
Apollo is a data intelligence and sales engagement platform for go-to-market teams. It describes a prospecting database with more than 240 million contacts and 30 million accounts, alongside email sequencing, automated outreach, dialing, call recording and pipeline tools. Apollo’s agents can research accounts, prioritize leads, write outreach, follow up and book meetings. The platform lists more than 200 integrations, including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn and major email providers. Its free Chrome extension provides contact and account insights, email finding and dialing, and can add prospects to lists or sequences. The Free plan is free and includes 900 credits per seat per year, granted monthly, two sequences, API access and one intent topic. Basic costs $49 a month billed annually, with 30,000 credits per seat per year granted upfront, email sequencing and core integrations. Trial credits and features are subject to limits; unused credits expire at the end of each billing cycle.
Mixmax
Mixmax is a sales engagement platform for revenue teams using Gmail or Outlook. It runs as a Chrome extension for Gmail, an Outlook add-in, and a web dashboard for sequences, reports, and workspace settings. Multi-stage sequences can send follow-up emails, create tasks, and schedule calls using merge variables and CSV uploads. Real-time email open and click tracking comes with desktop notifications, while scheduling links let recipients choose a time and add the meeting to both calendars. Rules can create Salesforce tasks after emails are opened or add recipients to sequences when deal stages change. Mixmax also syncs email, meeting, and sequence activity to Salesforce or HubSpot, and lists more than 40 native integrations included on every plan. The Free plan allows 20 tracked emails and up to 50 sequence recipients per month. Paid plans start at $29/user/mo billed annually; a 14-day trial is available. Mixmax requires Chrome for its extension and may limit one user's sending to 1,000 emails per day.