Apollo vs Snov.io

Apollo is a data intelligence and sales engagement platform for go-to-market teams. It describes a prospecting database with more than 240 million contacts and 30 million accounts, alongside email sequencing, automated outreach, dialing, call recording and pipeline tools. Apollo’s agents can research accounts, prioritize leads, write outreach, follow up and book meetings. The platform lists more than 200 integrations, including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn and major email providers. Its free Chrome extension provides contact and account insights, email finding and dialing, and can add prospects to lists or sequences. The Free plan is free and includes 900 credits per seat per year, granted monthly, two sequences, API access and one intent topic. Basic costs $49 a month billed annually, with 30,000 credits per seat per year granted upfront, email sequencing and core integrations. Trial credits and features are subject to limits; unused credits expire at the end of each billing cycle.

Snov.io is a lead-generation and sales-outreach platform for finding prospects, enriching contact data and running email and LinkedIn campaigns. Its database contains 50 million contacts, with ICP filters, direct-dial data and technographic filters. Outreach includes sequences, follow-ups, A/B testing, personalization and reply sentiment analysis. Email verification uses seven tiers, and the pricing page claims 98%+ accuracy. Deliverability tools include warm-up, placement checks, spam-word and DNS checks, sender reputation and blacklist checks. Its Sales CRM provides task management, deal-loss tracking and Google Calendar sync. A Chrome extension can find and save contacts from company websites and search pages. Integrations include HubSpot, Pipedrive, Zapier, Make, Calendly and Clay; the integrations page says it connects to over 5,000 apps. API and webhooks are available. The Trial plan lists 50 credits and 100 recipients, while Starter costs $39 a month and includes 1,000 credits and 5,000 recipients. Credits are used for prospect search, email search and verification. Snov.io runs on web and through an extension, with API access.