Apollo vs Woodpecker
Apollo
apollo.io
Woodpecker
woodpecker.coSide by side
| Figure | Apollo | Woodpecker |
|---|---|---|
| Price from | $49/mo | $0.08/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 15 |
| Spec score · Inside Sales Software | 9.0 (#2) | 8.3 (#8) |
| Spec score · Outreach Automation | 9.0 (#2) | 8.3 (#9) |
| Spec score · Email Outreach Software | 9.0 (#3) | 8.2 (#11) |
| Spec score · Sales Acceleration Software | 9.0 (#4) | 8.2 (#11) |
| Spec score · Bdr Tools | 9.0 (#4) | 8.3 (#13) |
| Spec score · Email Tracking Software | 9.0 (#8) | 8.2 (#16) |
| Founded | 2015 | 2015 |
| Headquarters | Covina, California, United States | LinkedIn lists headquarters in Wroclaw, Lower Silesia, Poland, at 29D Krakowska Street. |
| Integrations | Apollo lists Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn, and major email providers among its integrations. | Ready-made or API-key integrations include Zapier, HubSpot, Pipedrive, Google Sheets, Slack, Salesforce and Airtable. |
| Product | Apollo describes itself as a data intelligence and sales engagement platform for go-to-market teams. | Woodpecker describes itself as a cold email and LinkedIn outreach tool for businesses doing outbound. |
| Security | Apollo says it is ISO 27001 and SOC 2 certified and GDPR compliant, and encrypts data in transit and at rest. | Its safety page says data is partially encrypted at rest with 256-bit AES-GCM and partially encrypted in transit using TLS 1.3 without downgrade possibility. |
| Support | Apollo describes its Custom plan as including dedicated support. | The about page says customers can ask questions and expect an answer within hours. |
| Trial limits | Apollo says a free trial provides credits and access to most features of the selected plan, subject to trial-specific limits. | The trial lasts 14 days or until 100 cold emails are sent, whichever comes first, and includes access to all features. |
Plans
Woodpecker
- New Domains$1 a year
- Email addresses (Maildoso, Mailforge, Infraforge or Azure)$4 a month
- Additional warm-up$5 a month
- Additional warm-ups$5 a month
- White Label$5 a month
- Email addresses (Google or Microsoft)$6 a month
- Google or Microsoft email address$6 a month
- Contacted prospects$7 a month
- Additional Lead Finder credits$10, paid once
- Lead Finder credits$10, paid once
In their own words
Apollo
Apollo is a data intelligence and sales engagement platform for go-to-market teams. It describes a prospecting database with more than 240 million contacts and 30 million accounts, alongside email sequencing, automated outreach, dialing, call recording and pipeline tools. Apollo’s agents can research accounts, prioritize leads, write outreach, follow up and book meetings. The platform lists more than 200 integrations, including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn and major email providers. Its free Chrome extension provides contact and account insights, email finding and dialing, and can add prospects to lists or sequences. The Free plan is free and includes 900 credits per seat per year, granted monthly, two sequences, API access and one intent topic. Basic costs $49 a month billed annually, with 30,000 credits per seat per year granted upfront, email sequencing and core integrations. Trial credits and features are subject to limits; unused credits expire at the end of each billing cycle.
Woodpecker
Woodpecker is a cold email and LinkedIn outreach tool for businesses doing outbound. Its multichannel sequences can combine email with LinkedIn profile visits, connection requests, direct messages, and InMails. Listed deliverability tools include email verification, warm-up, inbox rotation, monitoring, adaptive sending, and domain audits. Automation includes condition-based campaigns and workflows, A/B tests with up to 5 versions, and reply sorting by interest level. Woodpecker also lists a B2B lead database of more than 1 billion. Integrations include Claude, Clay, Pipedrive, HubSpot, Calendly, Zapier, and Google Sheets, with API, webhooks, MCP Server, and CLI access. It is listed for web and API. The pricing note is from $35/mo; a free plan and trial are also listed. The trial includes all features for 14 days or until 100 cold emails have been sent, whichever comes first. If the contacted-prospect limit is exceeded, campaigns stop sending to new prospects until the limit renews or the account is upgraded. The company says it serves lead generation, sales, and recruitment professionals and was founded in 2015 in Wrocław, Poland.