Appcues vs Candu
Appcues
appcues.com
Candu
candu.aiSide by side
| Figure | Appcues | Candu |
|---|---|---|
| Price from | — | $199/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 3 | 4 |
| Spec score · Product Adoption Software | 8.2 (#7) | 9.2 (#1) |
| Spec score · Onboarding Bots | 8.2 (#6) | 9.2 (#1) |
| Spec score · User Onboarding Software | 8.2 (#7) | 9.3 (#1) |
| Spec score · Digital Adoption Platforms | 8.2 (#7) | 9.2 (#1) |
| Analytics | Appcues Analytics provides trends, funnels, paths, retention curves, contextualized events, segments, dashboards, reports, and AI analysis. | Candu offers user and content analytics, engagement measurement and A/B testing capabilities. |
| Integrations | Appcues offers native integrations including Salesforce, HubSpot, Intercom, Slack, Mixpanel, and Heap, plus MCP, webhooks, API, and Zapier connections. | Documented integrations include Segment, PostHog, Databricks, RudderStack, Amplitude, HubSpot, Heap, Salesforce, Census, Appcues, Intercom, Pendo and WalkMe. |
| Security | Appcues states that customer data is encrypted in transit and at rest, with annual SOC 2 audits and annual third-party penetration tests. | Candu states that it uses TLS 1.3 in transit and AES-256 encryption at rest, and that it has a SOC 2 Type II audit covering December 2023 through November 2024. |
| Support | Every customer receives implementation services, onboarding support, a dedicated experience manager, and ongoing access to the support team. | The Free and Starter plans include email and chat support; Growth includes a dedicated customer success manager and Slack channel. |
Plans
In their own words
Appcues
Appcues helps teams create in-product experiences for onboarding users, encouraging feature adoption, collecting feedback, and reducing support requests without engineering help for every change. Its formats include Flows, Checklists, Launchpads, Banners, Pins, NPS and Surveys, and Workflows. A Chrome extension, Appcues Builder, creates Flows, Pins, and Banners; Appcues Studio is a web dashboard for other experience types, targeting, themes, analytics, and administration. Mobile support covers native iOS and Android apps as well as React Native, Flutter, and Ionic through a mobile SDK. Mobile experiences include Flows, Surveys, Embeds, and push notifications, with targeting, translation, themes, and analytics. Appcues Analytics offers trends, funnels, paths, retention curves, contextualized events, segments, dashboards, reports, and AI analysis. Appcues AI is included on every plan and can plan, troubleshoot, build, segment, and analyze experiences using Appcues data. Pricing is on request; a free trial requires no credit card.
Candu
Candu creates in-product onboarding, upgrade prompts, and announcements designed to match a product's interface. Experiences can appear inline or as overlays, including checklists, homepages, banners, empty states, modals, forms, and hotspots. Its editor supports reusable components, user segmentation, responsive layouts, CSS styling controls, and real-time publishing. Candu says its AI can build in-product UI from a prompt, screenshot, or design; users can review and edit before publishing. Analytics cover engagement, users, and content, and A/B testing is listed. Starter includes integrations and webhooks, while Candu says it connects with analytics providers. Launching experiences requires adding a JavaScript snippet to the product header. The Free plan is limited to overlays and three live experiences. Starter costs $199 a month, billed annually; Growth costs $799 a month, billed annually. Candu runs on web and extension, with mobile app support listed as unavailable. Its intended users include growth product managers, designers, and developers working on onboarding and product adoption.