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Appcues

appcues.com

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Spec score 8.2 #2 of 16 in Release Notes Management Software

What it is

Appcues helps teams create in-product experiences for onboarding users, encouraging feature adoption, collecting feedback, and reducing support requests without engineering help for every change. Its formats include Flows, Checklists, Launchpads, Banners, Pins, NPS and Surveys, and Workflows. A Chrome extension, Appcues Builder, creates Flows, Pins, and Banners; Appcues Studio is a web dashboard for other experience types, targeting, themes, analytics, and administration. Mobile support covers native iOS and Android apps as well as React Native, Flutter, and Ionic through a mobile SDK. Mobile experiences include Flows, Surveys, Embeds, and push notifications, with targeting, translation, themes, and analytics. Appcues Analytics offers trends, funnels, paths, retention curves, contextualized events, segments, dashboards, reports, and AI analysis. Appcues AI is included on every plan and can plan, troubleshoot, build, segment, and analyze experiences using Appcues data. Pricing is on request; a free trial requires no credit card.

Spec sheet

Integrations
Appcues offers native integrations including Salesforce, HubSpot, Intercom, Slack, Mixpanel, and Heap, plus MCP, webhooks, API, and Zapier connections.Read 30 Sep 2026 · appcues.com
Security
Appcues states that customer data is encrypted in transit and at rest, with annual SOC 2 audits and annual third-party penetration tests.Read 30 Sep 2026 · docs.appcues.com
Compliance
Appcues states that it is GDPR compliant and offers a standard data-processing addendum with Standard Contractual Clauses.Read 30 Sep 2026 · docs.appcues.com
Support
Every customer receives implementation services, onboarding support, a dedicated experience manager, and ongoing access to the support team.Read 30 Sep 2026 · appcues.com
AI
Appcues AI is included on every plan and can plan, troubleshoot, build, segment, and analyze experiences using Appcues data.Read 30 Sep 2026 · appcues.com
Analytics
Appcues Analytics provides trends, funnels, paths, retention curves, contextualized events, segments, dashboards, reports, and AI analysis.Read 30 Sep 2026 · appcues.com
Experience types
Appcues supports Flows, Checklists, Launchpads, Banners, Pins, NPS and Surveys, and Workflows.Read 30 Sep 2026 · docs.appcues.com
Integration scale
The Zapier connection supports no-code automations between Appcues and more than 5,000 apps.Read 30 Sep 2026 · appcues.com
Mobile capabilities
Mobile experiences include Flows, Surveys, Embeds, and push notifications, with targeting, translation, themes, and analytics.Read 30 Sep 2026 · docs.appcues.com
Mobile support
Appcues mobile supports native iOS and Android apps plus React Native, Flutter, and Ionic through a mobile SDK.Read 30 Sep 2026 · docs.appcues.com
Product purpose
Appcues creates in-product experiences to onboard users, drive feature adoption, collect feedback, and reduce support load without engineering help for every change.Read 30 Sep 2026 · docs.appcues.com
Trial terms
Appcues offers a free trial with no credit card required and says unlimited flows can be shown to users during the trial period.Read 30 Sep 2026 · appcues.com
Usage limits
Pricing is based on monthly active users, number of installations, and published experiences; if limits are exceeded, experiences continue running until the next billing cycle discussion.Read 30 Sep 2026 · appcues.com
Web components
Appcues Builder is a Chrome extension for creating Flows, Pins, and Banners, while Appcues Studio is a web dashboard for other experience types, targeting, themes, analytics, and administration.Read 30 Sep 2026 · docs.appcues.com

Plans and prices

Enterprise Priced on request custom MAU volumes · 100 published experiences · 36 months of reporting history · priority support and services support Read 30 Sep 2026 · appcues.com
Grow Priced on request starting at 3,000 MAUs · 25 published experiences · 24 months of reporting history Read 30 Sep 2026 · appcues.com
Start Priced on request up to 3,000 MAUs · 10 published experiences · 12 months of reporting history Read 30 Sep 2026 · appcues.com

Every Appcues plan and price →

Strong points and limits

Strong points

  • Multiple formats include Flows, Checklists, and Workflows.
  • Mobile SDK supports native apps and three frameworks.
  • Analytics includes funnels, retention curves, and reports.
  • Free trial requires no credit card.
  • Every customer receives onboarding and ongoing support.

Limits

  • No free plan is available.
  • Pricing is available on request.
  • Usage limits are based on MAUs, installations, and published experiences.

Who it suits

Appcues suits teams that want to manage onboarding, adoption, and feedback experiences across web and mobile products. Its range of experience types and implementation support may fit teams that want to make changes without engineering help for every update.

Verdict

Appcues combines a broad set of in-product formats with mobile support, analytics, and AI tools. Teams should check its request-based pricing and usage measures against their expected audience and published experiences.

Where Specifiction places it

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