Appcues vs Told
Appcues
appcues.comTold
told.clubSide by side
| Figure | Appcues | Told |
|---|---|---|
| Price from | — | €59/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 3 | 4 |
| Spec score · Product Adoption Software | 8.2 (#7) | 7.8 (#21) |
| Analytics | Appcues Analytics provides trends, funnels, paths, retention curves, contextualized events, segments, dashboards, reports, and AI analysis. | The platform tracks responses, NPS scores, and completion rates, with data export. |
| Integrations | Appcues offers native integrations including Salesforce, HubSpot, Intercom, Slack, Mixpanel, and Heap, plus MCP, webhooks, API, and Zapier connections. | Documented integrations include webhooks, Make, Zapier, and Segment. |
| Security | Appcues states that customer data is encrypted in transit and at rest, with annual SOC 2 audits and annual third-party penetration tests. | The maker lists EU hosting, GDPR compliance, SAML-based SSO, multi-layer encryption, user permissions, and SOC 2 Type II as in progress. |
| Support | Every customer receives implementation services, onboarding support, a dedicated experience manager, and ongoing access to the support team. | The documentation offers an in-app AI chat assistant, email support, and a Slack community. |
Plans
In their own words
Appcues
Appcues helps teams create in-product experiences for onboarding users, encouraging feature adoption, collecting feedback, and reducing support requests without engineering help for every change. Its formats include Flows, Checklists, Launchpads, Banners, Pins, NPS and Surveys, and Workflows. A Chrome extension, Appcues Builder, creates Flows, Pins, and Banners; Appcues Studio is a web dashboard for other experience types, targeting, themes, analytics, and administration. Mobile support covers native iOS and Android apps as well as React Native, Flutter, and Ionic through a mobile SDK. Mobile experiences include Flows, Surveys, Embeds, and push notifications, with targeting, translation, themes, and analytics. Appcues Analytics offers trends, funnels, paths, retention curves, contextualized events, segments, dashboards, reports, and AI analysis. Appcues AI is included on every plan and can plan, troubleshoot, build, segment, and analyze experiences using Appcues data. Pricing is on request; a free trial requires no credit card.