AppFollow vs ASOTools

AppFollow collects app feedback so businesses can analyze it and respond. It centralizes app reviews and uses AI to draft personalized replies in any language while maintaining a brand’s tone. AI summaries, custom tags, sentiment analysis, and alerts help teams organize feedback and surface issues. The platform also tracks keyword rankings, search downloads, visibility, conversion, ratings, and reviews by market. Teams can monitor competitors’ public keyword rankings, category positions, ratings, and reviews without access to their store accounts. Listed sources include app stores, Trustpilot, and Steam; connections include support platforms, messaging services, Salesforce, and Tableau. Webhooks and an API can pass reviews or data to other systems. The free plan covers 2 apps, 10 competitor apps, 100 manual replies per month, and 7 days of historical data. ASO costs $19 a month billed yearly; Essential costs $179 a month with monthly billing. AppFollow is based in Helsinki, Finland, and was founded in 2014.

ASOTools is an app store optimization and app data service for developers working to grow downloads on iOS and Android. Its analytics cover app details, localized product previews, developer profiles, changes in ratings and reviews, download trends, and estimated revenue. Keyword tools for Google Play and the App Store show search volume, difficulty, popularity, coverage, rankings, and suggestions. Market research includes download and revenue rankings by country and category, plus store charts and trends. ASOTools says its coverage spans 46 countries and 56 categories. The service offers web access, an API, and a free Chrome extension for Google Play; the extension displays marketing metrics and checks up to 10 top-ranked keywords per app. The free plan allows three search queries daily. Basic is $9 a month, Growth is $59 a month, and Business is $299 a month. Those plans raise search and detail-view limits, with tracking and ranking data varying by tier.