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AppFollow

appfollow.io

From $19/mo Free plan WebWindowsmacOSiOSAndroidAPI
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Spec score 9.3 #3 of 164 in Review Management Software

What it is

AppFollow collects app feedback so businesses can analyze it and respond. It centralizes app reviews and uses AI to draft personalized replies in any language while maintaining a brand’s tone. AI summaries, custom tags, sentiment analysis, and alerts help teams organize feedback and surface issues. The platform also tracks keyword rankings, search downloads, visibility, conversion, ratings, and reviews by market. Teams can monitor competitors’ public keyword rankings, category positions, ratings, and reviews without access to their store accounts. Listed sources include app stores, Trustpilot, and Steam; connections include support platforms, messaging services, Salesforce, and Tableau. Webhooks and an API can pass reviews or data to other systems. The free plan covers 2 apps, 10 competitor apps, 100 manual replies per month, and 7 days of historical data. ASO costs $19 a month billed yearly; Essential costs $179 a month with monthly billing. AppFollow is based in Helsinki, Finland, and was founded in 2014.

Spec sheet

What it does
AppFollow is a cloud platform for app-store reputation management, review handling, ASO, app monitoring and competitor analysis.Read 15 Oct 2026 · getapp.com
Product
AppFollow is a reputation management platform that collects app feedback and helps businesses analyze and act on it.Read 28 Sep 2026 · appfollow.io
Free plan
YesRead 20 Sep 2026 · appfollow.io
Paid from
19Read 20 Sep 2026 · appfollow.io
API
AppFollow offers webhooks and an API to send reviews or data to other systems.Read 28 Sep 2026 · appfollow.io
Integrations
Documented integrations include Slack, Zendesk, Helpshift, Freshdesk, Intercom, Help Scout, Usedesk, Salesforce, Discord, Microsoft Teams and Tableau.Read 15 Oct 2026 · support.appfollow.io
Headquarters
Helsinki, FinlandRead 28 Sep 2026 · appfollow.io
AI review management
The service uses AI to analyze sentiment, tag reviews and generate or automate replies in multiple languages.Read 15 Oct 2026 · appfollow.io
API commercial limits
Each API method consumes API credits and method availability depends on the subscription plan.Read 15 Oct 2026 · support.appfollow.io
ASO and monitoring
AppFollow tracks keyword rankings, search downloads, visibility, conversion, ratings, and reviews by market.Read 28 Sep 2026 · appfollow.io
ASO tools
ASO functions include keyword tracking, keyword suggestions, competitor monitoring, rankings, featuring and organic-visibility analysis.Read 15 Oct 2026 · appfollow.io
Changelog: agents
On September 7, 2026, AppFollow replaced automation presets with agents for support replies, categorization and rating protection, available on all plans.Read 15 Oct 2026 · appfollow.canny.io
Changelog: Steam
On July 28, 2026, AppFollow added Steam reviews, discussions, translation, tagging, sentiment, AI summaries and direct replies.Read 15 Oct 2026 · appfollow.canny.io
Company history
AppFollow says the idea originated at a hackathon in 2014, where co-founder Anatoly Sharifulin began building a tool to monitor app store reviews.Read 28 Sep 2026 · appfollow.io
Company profile
LinkedIn describes AppFollow as a privately held software company founded in 2015 with 51–200 employees and headquarters in Helsinki, Finland.Read 15 Oct 2026 · linkedin.com
Competitor analysis
Teams can monitor competitors’ public keyword rankings, category positions, ratings, and reviews without access to their store accounts.Read 28 Sep 2026 · appfollow.io
Data protection
AppFollow describes GDPR processing, EU hosting, least-privilege access, encryption and anonymization controls, centralized logging, firewalls and regular penetration tests.Read 15 Oct 2026 · support.appfollow.io
Documentation
The help center contains API, integrations, source-connection, review-analysis, onboarding and troubleshooting sections, and links to separate API reference documentation.Read 15 Oct 2026 · support.appfollow.io
Google Play listing
AppFollow's Google Play developer page lists an app named App Watcher: Check Update with a 4.0-star rating; the page text does not show a rating count.Read 15 Oct 2026 · play.google.com
Hosting and data location
AppFollow says it uses AWS, Hetzner Cloud, and Google Cloud Platform, with data stored in Germany and Finland.Read 28 Sep 2026 · support.appfollow.io
Integration delivery
AppFollow says Slack can receive reviews, ratings, updates, rankings, keyword history, sales and ASO reports, while new reviews are delivered to the dashboard, Slack, email and help desks four times daily.Read 15 Oct 2026 · support.appfollow.io
Intended teams
The maker presents AppFollow for customer support, product, ASO and marketing teams, including teams in gaming and finance.Read 28 Sep 2026 · appfollow.io
Legal entity and investors
Crunchbase identifies the legal name as AppFollow.fi Oy, lists founders Anatoly Sharifulin, Eugene Kruglov and Pavel Vlasov, and reports nine investors including Nauta Capital and Vendep Capital.Read 15 Oct 2026 · crunchbase.com
Limit: Capterra complaints
Capterra reviewers report a tricky interface, difficult Google Play or Android connections, non-obvious filters, limited competitor analysis, missing Samsung/Huawei coverage in older reviews and high monthly cost.Read 15 Oct 2026 · capterra.com
Limit: Trustpilot complaints
Trustpilot contains complaints about persistent emails and failed unsubscribe or account access, difficulty cancelling, and a request for revenue estimates.Read 15 Oct 2026 · trustpilot.com
MCP and toolkit
The MCP server connects AppFollow data to Claude, ChatGPT, Codex, Cursor and other MCP clients, while the AI Toolkit supplies search, feedback-analysis and ASO-analysis workflows.Read 15 Oct 2026 · appfollow.canny.io
Microsoft Marketplace app
The Microsoft Teams Review Monitor app gathers reviews from multiple stores and supports replying to App Store and Google Play reviews inside Teams; it requires an active AppFollow account and tracks one app at a time.Read 15 Oct 2026 · marketplace.microsoft.com
Origin story
AppFollow says the product originated from a 2014 hackathon project by Anatoly Sharifulin and Pavel Vlasov that collected App Store reviews.Read 15 Oct 2026 · appfollow.io
Praise: Capterra reviewers
Capterra reviewers commonly praise the unified review dashboard, real-time replies, custom auto-tags, reporting, CRM connections, filters and customer support.Read 15 Oct 2026 · capterra.com
Praise: G2 reviewers
G2 reviewers repeatedly praise fast review tracking, AI analysis and replies, ASO tools, Slack integration and responsive support.Read 15 Oct 2026 · g2.com
Praise: Trustpilot reviewers
Trustpilot reviewers praise the single dashboard, intuitive interface, keyword tracking, competitor insights, AI automation, fast support and time savings.Read 15 Oct 2026 · trustpilot.com
Proprietary licence
The terms identify the service as proprietary SaaS and explicitly grant no source-code rights, so the main product is not open source.Read 15 Oct 2026 · get.appfollow.io
Public API
API v2 is the recommended version; the API exposes review, rating, keyword, ranking and update methods, with limits of 1,000 requests per hour per token and 10,000 per account.Read 15 Oct 2026 · support.appfollow.io
Rating on Capterra
4.6 out of 5 from 13 reviews.Read 15 Oct 2026 · capterra.com
Rating on G2
4.6 out of 5 from 195 reviews.Read 15 Oct 2026 · g2.com
Rating on GetApp
4.6 out of 5 from 13 reviews.Read 15 Oct 2026 · getapp.com
Rating on Trustpilot
3.8 out of 5 from 28 reviews.Read 15 Oct 2026 · trustpilot.com
Review analysis
AI summaries, custom tags, sentiment analysis, and alerts help teams sort feedback and surface issues.Read 28 Sep 2026 · appfollow.io
Review management
The platform centralizes app reviews and uses AI for personalized replies in any language while maintaining a brand’s tone.Read 28 Sep 2026 · appfollow.io
Security certification
AppFollow states that it has held ISO/IEC 27001:2022 certification since May 2024 and passed a 2026 surveillance audit.Read 15 Oct 2026 · support.appfollow.io
Security practices
The Trust Center describes least-privilege access, encryption and anonymization rules, firewalls, centralized logging, and regular penetration tests.Read 28 Sep 2026 · support.appfollow.io
Security roadmap
The company says its SOC 2 Type II audit is in progress and expected to finish in Q4 2026.Read 15 Oct 2026 · support.appfollow.io
Support resources
The site links to a Help Center, Academy, and API documentation for users and developers.Read 28 Sep 2026 · appfollow.io
Supported sources
The integrations page lists App Store Connect, Google Play, Mac App Store, Microsoft Store, Apple Arcade, Huawei AppGallery, Samsung Galaxy Store, Trustpilot, and Steam among its sources.Read 28 Sep 2026 · appfollow.io
Supported stores
The help center lists App Store, Google Play, Microsoft Store/Xbox, Mac App Store, Amazon Appstore, Huawei AppGallery, Samsung Galaxy, Trustpilot and Steam coverage.Read 15 Oct 2026 · support.appfollow.io
Zendesk limitation
The Zendesk integration can receive Microsoft Store reviews but cannot currently send replies to those reviews.Read 15 Oct 2026 · support.appfollow.io

Plans and prices

Free Free $0 up to 2 apps · unlimited users · 7 days historical data · keyword tracking · competitor monitoring · review replies · spam reporting · integrations Read 15 Oct 2026 · appfollow.io
ASO $19 a month billed yearly 2 apps · 500 keywords · 30 competitors · ranked keywords · keyword difficulty/history · AI keyword recommendations · keyword spy · organic traffic dashboard Read 15 Oct 2026 · appfollow.io
Essential $179 a month $179 monthly or $129 billed yearly 5 apps · 3,000 keywords · 100 competitors · AI replies/auto-replies · translation · sentiment tags · helpdesk integrations · CSV/Excel export · 365 days history Read 15 Oct 2026 · appfollow.io
Team $599 a month $599 monthly or $425 billed yearly 15 apps · 9,000 keywords · 250 competitors · executive reports · semantic tags · word cloud · advanced alerts · agent performance · Microsoft/Xbox/Amazon stores · full history Read 15 Oct 2026 · appfollow.io
Enterprise Priced on request custom price apps by request · full AI workflows · semantic review analysis · advanced Zendesk/Salesforce · anomaly detection · SSO · dedicated success manager · guaranteed SLA Read 15 Oct 2026 · appfollow.io

Every AppFollow plan and price →

Strong points and limits

Strong points

  • Centralizes reviews from multiple listed sources
  • AI supports personalized replies and feedback summaries
  • Tracks keywords, visibility, ratings, and reviews by market
  • Provides webhooks and an API

Limits

  • Free plan covers 2 apps
  • Free plan includes 7 days of historical data
  • ASO is billed yearly
  • Essential costs $179 a month

Who it suits

AppFollow suits customer support, product, ASO, and marketing teams that need to manage app feedback or monitor store visibility and competitors. The maker also presents it for teams in gaming and finance.

Verdict

AppFollow brings review response, feedback analysis, and app-store monitoring together, with integrations and an API for other systems. Review the free-plan limits and billing terms for the paid options before choosing a plan.

Where Specifiction places it

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