Appfront vs Welcome Back
Appfront
appfront.aiWelcome Back
welcomeback.ioSide by side
| Figure | Appfront | Welcome Back |
|---|---|---|
| Price from | $99/mo | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| Plans published | 3 | 10 |
| Spec score · Restaurant Marketing Software | 7.9 (#11) | 7.2 (#26) |
| Integrations | Listed POS integrations include Toast, Square, PAR, Clover, GlobalPayments, Speedline, Shift4, and CBS NorthStar. | The site names Apple Wallet and Google Pay for loyalty cards; its delivery module says orders from delivery apps can land in the same POS. |
| Loyalty | The loyalty platform supports cashback, points, tiers, visit-based rewards, subscriptions, referrals, and automated customer journeys. | Customers can save a points card to Apple Wallet or Google Pay using a QR code, without downloading an app. |
| Ordering | The ordering system supports branded ordering across online, in-app, and in-store channels, with group orders and split payments. | Guests can scan a QR code to view a digital menu and order from their phone, with orders sent to the team. |
Plans
Appfront
- Basic$99 a month
- Enterprise (PRO)$299 a month
- AI Growth EnginePriced on request
Welcome Back
- Socials add-on$9 a month
- Google Reviews add-on$49 a month
- Start$59 a month
- Grow$89 a month
- Pro$129 a month
- Delivery module19,990 CLP a month
- Inventory module19,990 CLP a month
- Marketing module19,990 CLP a month
- Self-service module19,990 CLP a month
- Essential99,990 CLP a month
In their own words
Welcome Back
Welcome Back is a platform for restaurants and cafés that combines sales, loyalty and marketing, and is designed to work alongside an existing POS. Customers can save a points card to Apple Wallet or Google Pay from a QR code without installing an app. Marketing tools include wallet notifications, email campaigns, guest-history segments and automated welcome, win-back and birthday campaigns. Guests can scan a QR code to view a digital menu and send orders to the team. Its conversational AI POS supports taking payments, managing menus and checking sales from a phone or tablet, without special hardware. Team tools include roles, permissions, per-person sales visibility and management of multiple locations in one account. The company lists availability in Chile, Mexico, Colombia, Argentina, Peru and Spain, and says onboarding takes less than 48 hours. Start is $59 a month, Grow is $89 a month and Pro is $129 a month; each adds 19 USD per month for each additional location. Essential is 99,990 CLP a month, billed plus VAT.