Apphud vs Google AdMob

Apphud provides subscription infrastructure and analytics for in-app purchases on iOS and Android. Its SDKs support iOS, Android, React Native, Flutter and Unity, and the service includes web access and an API. Teams can manage in-app purchases and auto-renewable subscriptions without server code. The dashboard reports subscription measures including MRR, retention, churn, ARPU, trial conversions, proceeds and refunds. A/B experiments let teams test purchases and paywalls, while Apphud says it validates App Store and Google Play receipts without server code. Integrations include analytics, attribution, messaging and notification services, as well as custom webhooks and APIs. Apphud Rules can offer discounts to retain or win back subscribers, but Rules are iOS-only. The free plan includes one seat and $10,000 MTR; after its grace period, renewals stop being tracked and dashboard access is unavailable. Pro costs $49 a month and includes five seats and online chat support.

Google AdMob helps mobile app developers monetize apps by matching ads according to publisher-set criteria and handling billing between advertisers and networks. Publishers can use mediation to work with multiple ad networks; participating sources bid on each impression in real time, and the highest-paying bid wins. Available formats include native, rewarded, banner, video and interstitial ads. AdMob integrates with Google Analytics for Firebase to provide insights into ad revenue and user engagement. Publishers can review individual ads and block them by advertiser URL, category, network or sensitive topic. Google provides Mobile Ads SDK integration guides for Android and iOS, while listed supported platforms also include Unity and Flutter. Signup requires a Google account and phone number, and monetization setup requires payment details. Before fully serving ads, a published app must be linked to a supported store and pass an app readiness review. Apps created after January 2025 that are not verified with app-ads.txt face limited ad serving. For USD accounts, the payment threshold is $100; identity and address verification are required to receive payment. Some features are in beta and not available to all publishers.