Apphud vs Nimbus Mediation

Apphud provides subscription infrastructure and analytics for in-app purchases on iOS and Android. Its SDKs support iOS, Android, React Native, Flutter and Unity, and the service includes web access and an API. Teams can manage in-app purchases and auto-renewable subscriptions without server code. The dashboard reports subscription measures including MRR, retention, churn, ARPU, trial conversions, proceeds and refunds. A/B experiments let teams test purchases and paywalls, while Apphud says it validates App Store and Google Play receipts without server code. Integrations include analytics, attribution, messaging and notification services, as well as custom webhooks and APIs. Apphud Rules can offer discounts to retain or win back subscribers, but Rules are iOS-only. The free plan includes one seat and $10,000 MTR; after its grace period, renewals stop being tracked and dashboard access is unavailable. Pro costs $49 a month and includes five seats and online chat support.

Nimbus Mediation helps mobile app publishers monetize in-app inventory through programmatic auctions, direct deals and reporting. It connects publishers to more than 60 demand sources across iOS and Android apps. Nimbus describes its unified auction as zero-bias, with the highest bid winning, and supports floor controls by geography, ad type and size, including dynamic floors that respond to market conditions. The Deal Activation System runs publisher-sourced campaigns beside open-market demand without extra setup or integration. Performance Insights includes advertiser-level views, average winning bids, exchange benchmarks and direct-versus-open-market comparisons. Prebid Server demand competes server-to-server without a new SDK, while Google Partner Bidding can be activated after an SDK update. Listed demand partnerships include Amazon Publisher Services TAM, Meta Audience Network and Google AdMob Partner Bidding. Nimbus says support covers integration, optimization, floor strategies, demand tuning and bad-ad investigation. It reports encryption in transit and at rest, AICPA SOC-1 Type II certification, and GDPR, CCPA and IAB TCF readiness.