Appinio vs Checkbox Voice of Customer
Appinio
appinio.com
Checkbox Voice of Customer
checkbox.comSide by side
| Figure | Appinio | Checkbox Voice of Customer |
|---|---|---|
| Price from | — | $30/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Self-hosted | — | Yes |
| Plans published | 5 | 5 |
| Spec score · Market Research Software | 7.7 (#25) | 9.2 (#2) |
| Compliance | Appinio states that it is fully GDPR compliant and its Data Shield page states that it is SOC 2 certified. | Checkbox states that its controls support requirements such as HIPAA and provides GDPR guidance describing controller and processor responsibilities. |
| Headquarters | Hamburg, Germany | San Francisco, California, United States |
| Purpose | Appinio is an AI-powered market research platform providing actionable consumer insights with market research expert support. | Checkbox VoC software collects and analyzes customer feedback to help organizations understand needs, improve customer experience, and map customer journeys. |
| Security controls | Appinio states that it encrypts data at rest and in transit, SSL-secures application traffic, applies least-privilege access, and enforces multi-factor authentication on its tools. | Security features include respondent passwords, role-based permissions, SSO or Active Directory, regional hosting and an on-premises option. |
| Support | Appinio research consultants review submitted surveys within one working day and provide recommendations or adjustments. | Support options include email, FAQs or forum, knowledge base, live online training and documentation; enterprise plans add SLA support and account management. |
Plans
Appinio
- BusinessPriced on request
- EnterprisePriced on request
- Research as you goPriced on request
- StarterPriced on request
- TeamPriced on request
Checkbox Voice of Customer
- Solo$30 a month
- Team$100 a month
- Business$1,800 a year
- EnterprisePriced on request
- On-PremisesPriced on request
In their own words
Checkbox Voice of Customer
Checkbox Voice of Customer collects and analyzes customer feedback to help organizations understand needs and map customer journeys. It gathers responses through digital channels such as mobile apps, email, and websites, then reports measures including net promoter score, customer loyalty, and customer satisfaction score. Listed analytics include sentiment, text, journey, and interaction analysis. Surveys can be customized through formatting, styling, domains, and email servers to match a business’s branding. For integrations and automation, Checkbox provides a REST API and webhooks; its features overview also lists Zapier. It describes an integration with Prolific for finding and surveying participants. Deployment options include cloud, on-premises hosting, and white-label software. Cloud plans offer hosting in the US, Canada, Australia, or the EU. Security controls include respondent passwords, role-based access, and single sign-on or Active Directory; Enterprise adds SAML SSO and full audit logs. Solo costs $30 a month, Team costs $100 a month, and Business costs $1,800 a year.