Checkbox Voice of Customer

checkbox.com

From $30/mo Free trial WebWindowsiOSAndroidAPISelf-hosted

Spec score 9.2 #2 of 59 in Market Research Software

What it is

Checkbox Voice of Customer collects and analyzes customer feedback to help organizations understand needs and map customer journeys. It gathers responses through digital channels such as mobile apps, email, and websites, then reports measures including net promoter score, customer loyalty, and customer satisfaction score. Listed analytics include sentiment, text, journey, and interaction analysis. Surveys can be customized through formatting, styling, domains, and email servers to match a business’s branding. For integrations and automation, Checkbox provides a REST API and webhooks; its features overview also lists Zapier. It describes an integration with Prolific for finding and surveying participants. Deployment options include cloud, on-premises hosting, and white-label software. Cloud plans offer hosting in the US, Canada, Australia, or the EU. Security controls include respondent passwords, role-based access, and single sign-on or Active Directory; Enterprise adds SAML SSO and full audit logs. Solo costs $30 a month, Team costs $100 a month, and Business costs $1,800 a year.

Spec sheet

What it does: Checkbox provides survey and customer-feedback software for creating, distributing and analyzing branded surveys across customer touchpoints.Read 15 Oct 2026 · checkbox.com
Purpose: Checkbox VoC software collects and analyzes customer feedback to help organizations understand needs, improve customer experience, and map customer journeys.Read 28 Sep 2026 · checkbox.com
Free plan: NoRead 20 Sep 2026 · checkbox.com
Integrations: Official feature information lists REST API, webhooks and Zapier integrations.Read 15 Oct 2026 · checkbox.com
Compliance: Checkbox states that its controls support requirements such as HIPAA and provides GDPR guidance describing controller and processor responsibilities.Read 15 Oct 2026 · checkbox.com
Support: Support options include email, FAQs or forum, knowledge base, live online training and documentation; enterprise plans add SLA support and account management.Read 15 Oct 2026 · getapp.com
Headquarters: San Francisco, California, United StatesRead 28 Sep 2026 · checkbox.com
Analytics: Its analytics include NPS, customer-satisfaction and loyalty measures plus predictive analysis and sentiment monitoring.Read 15 Oct 2026 · checkbox.com
API availability: Online API access requires a professional plan or higher, while on-premises installations have no stated API usage limits.Read 15 Oct 2026 · apidocs.checkbox.com
API coverage: API documentation covers contacts, groups, survey folders, surveys, responses, styles, invitations, files, settings, profiles and single sign-on.Read 15 Oct 2026 · apidocs.checkbox.com
API format: The public API is REST-based, uses JSON with OAuth and JWT authentication, and documents endpoints with programming-language examples.Read 15 Oct 2026 · apidocs.checkbox.com
Branding: Users can customize domains, email servers, logos, styling and other branded survey elements.Read 15 Oct 2026 · checkbox.com
Campaign management: Checkbox includes a campaign manager for targeted survey delivery through selected channels.Read 15 Oct 2026 · checkbox.com
Collection channels: It collects customer feedback across digital channels including mobile apps, email, and websites.Read 28 Sep 2026 · checkbox.com
Company positioning: LinkedIn describes the company as providing research-grade surveys with data sovereignty and control over sensitive data.Read 15 Oct 2026 · linkedin.com
Company profile: LinkedIn lists Checkbox as privately held, founded in 2002, headquartered in San Francisco and employing 2–10 people.Read 15 Oct 2026 · linkedin.com
Customer-journey analysis: Checkbox analyzes survey feedback to identify trends and improvement opportunities across the customer journey.Read 15 Oct 2026 · checkbox.com
Documentation: The help center contains getting-started, survey creation, question-type, results, user, sharing, security and system-requirement guides.Read 15 Oct 2026 · checkbox.com
Dynamic profiles: Dynamic respondent profiles combine submitted forms, prior responses and attributes for personalization and conditional logic.Read 15 Oct 2026 · checkbox.com
Encryption: Hosted traffic uses TLS 1.2; encrypted backups are stored in Amazon S3, and encryption at rest can be enabled for on-premises and qualifying hosted plans.Read 15 Oct 2026 · checkbox.com
Enterprise controls: The Enterprise plan includes SAML SSO, full audit logs, and custom agreements such as SLA, BAA, and DPA.Read 28 Sep 2026 · checkbox.com
GitHub availability: Checkbox maintains a public GitHub repository describing the product as source-available and supporting SaaS, self-hosting and white-label deployment.Read 15 Oct 2026 · github.com
Hosting: Deployment options include cloud, on-premises hosting, and white-label software.Read 28 Sep 2026 · checkbox.com
Integration: Checkbox provides a REST API and webhooks for integrations and automations, and its features overview also lists Zapier.Read 28 Sep 2026 · checkbox.com
Limit: basic-plan restrictions: G2 reviewers report that the basic plan is very limited and may provide little beyond survey creation.Read 15 Oct 2026 · g2.com
Limit: interface complexity: Some G2 reviewers say the builder layout is crowded, the save control is hard to find and basic users may find the product complicated.Read 15 Oct 2026 · g2.com
Limit: marketing email: A Capterra reviewer reports that Checkbox lacks email-access functionality for marketing and related uses.Read 15 Oct 2026 · capterra.com
Limit: performance: Capterra reviewers report occasional lag or unresponsiveness, while G2 reviewers mention slower previews or detailed reports for longer surveys.Read 15 Oct 2026 · capterra.com
Limit: reporting: Reviewers mention a desire for stronger response reports and cite poor or limited reporting in some workflows.Read 15 Oct 2026 · g2.com
No-code editor: The platform has a WYSIWYG editor for survey logic, styling and campaigns without coding.Read 15 Oct 2026 · checkbox.com
Omnichannel collection: The Voice of the Customer product collects feedback through mobile apps, email and websites.Read 15 Oct 2026 · checkbox.com
Participant sourcing: Checkbox describes an integration with Prolific for finding and surveying participants.Read 28 Sep 2026 · checkbox.com
Praise: customization: Reviewers highlight flexible question types, branching, branding, exports and webhook or API connectivity.Read 15 Oct 2026 · g2.com
Praise: support: Reviewers on G2 and Capterra frequently praise responsive, clear customer support and helpful documentation.Read 15 Oct 2026 · g2.com
Praise: usability: G2 reviewers repeatedly describe Checkbox as intuitive, easy to learn and quick for creating surveys without coding.Read 15 Oct 2026 · g2.com
Rating on Capterra: 4.1 out of 5 from 9 reviewsRead 15 Oct 2026 · capterra.com
Rating on G2: 4.1 out of 5 from 14 reviewsRead 15 Oct 2026 · g2.com
Rating on Gartner Peer Insights: 4.3 out of 5 from 22 reviewsRead 15 Oct 2026 · gartner.com
Rating on GetApp: 4.1 out of 5 from 9 reviewsRead 15 Oct 2026 · getapp.com
Rating on Software Advice: 4.1 out of 5 from 9 reviewsRead 15 Oct 2026 · softwareadvice.com
Rating on TrustRadius: No overall score; 1 review and ratingRead 15 Oct 2026 · trustradius.com
Recent company content: The company homepage lists survey and research articles dated between May and June 2026, including a June 17, 2026 report on consumer spending.Read 15 Oct 2026 · checkbox.com
Regional data hosting: Cloud plans offer hosting in the US, Canada, Australia, or the EU.Read 28 Sep 2026 · checkbox.com
Response limits: Cloud tiers list annual response allowances of 120,000 for Solo, 300,000 for Team, and 1,000,000 for Business, while Enterprise and On-Premises list unlimited responses per year.Read 28 Sep 2026 · checkbox.com
Security controls: Security features include respondent passwords, role-based permissions, SSO or Active Directory, regional hosting and an on-premises option.Read 15 Oct 2026 · checkbox.com
Self-hosting: On-premises deployment runs on the customer’s servers or private cloud and keeps survey data under the customer’s control.Read 15 Oct 2026 · checkbox.com
Survey branding: Surveys can be customized with formatting, styling, domains, and email servers to match a business’s branding.Read 28 Sep 2026 · checkbox.com
System requirements: On-premises installations require 64-bit Windows Server 2008 R2, 2012, 2016, 2019 or 2022, IIS 7+, at least 4 GB RAM, SQL Server 2008+, administrator access and 1 GB installation disk space.Read 15 Oct 2026 · checkbox.com
Use cases: The maker describes the software for organizations, teams, and individuals, with plans aimed at freelancers, small teams, growing organizations, and large companies.Read 28 Sep 2026 · checkbox.com

Plans and prices

Solo $30 a month monthly 120,000 responses/yr · 1 user · unlimited surveys · all question types · advanced logic · email invitations · custom branding · US/CA/AU/EU hosting Read 15 Oct 2026 · checkbox.com

Team $100 a month monthly 300,000 responses/yr · 5 users · unlimited surveys · all question types · advanced logic · email invitations · custom branding · US/CA/AU/EU hosting Read 15 Oct 2026 · checkbox.com

Business $1,800 a year annual 1,000,000 responses/yr · 5 users included · additional users for a fee · priority email support with 24-hour SLA · SMS and WhatsApp add-ons · REST API · webhooks · retention policies · custom subdomain Read 15 Oct 2026 · checkbox.com

Enterprise Priced on request unlimited responses · SLA support · SAML SSO · custom domain · SLA/BAA/DPA agreements · full audit logs · dedicated account manager Read 15 Oct 2026 · checkbox.com

On-Premises Priced on request unlimited responses · deploy on your servers · complete data sovereignty · own domain and email server · Active Directory/LDAP · REST API and webhooks · implementation support Read 15 Oct 2026 · checkbox.com

Every Checkbox Voice of Customer plan and price →

Strong points and limits

Strong points

Collects feedback from mobile apps, email, and websites
Includes sentiment, text, journey, and interaction analytics
Cloud hosting options span four regions
Offers cloud, on-premises, and white-label deployment

Limits

No free plan is listed
Solo allows one user
Solo annual response allowance is 120,000

Who it suits

Checkbox Voice of Customer suits organizations and teams gathering feedback across digital channels and measuring customer sentiment or journeys. Its plans address individuals, small teams, growing organizations, and larger companies.

Checkbox Voice of Customer in depth

Read the full write-up

Checkbox Voice of Customer is a feedback collection and analysis platform for organizations tracking customer experience across digital channels. It is strongest for teams that need configurable surveys, journey and sentiment analysis, and a choice of cloud or self-hosted deployment. Response quotas and user seats make plan fit as important as the feature set.

Overview

Checkbox gathers feedback through mobile apps, email, and websites, then reports measures including net promoter score, customer loyalty, and customer satisfaction. Sentiment, text, interaction, and journey analysis help teams move beyond collection toward interpreting feedback and customer journeys.

Surveys can be styled and sent using a business’s own domains and email servers, which is useful for maintaining a consistent brand. Integrations include a REST API, webhooks, Zapier, and a Prolific connection for sourcing survey participants. The breadth suits organizations that need more than a basic survey tool, though the annual response ceilings and tier-based user counts call for careful planning.

Key features

Feedback collection and analysis: Omnichannel collection plus sentiment, text, interaction, and journey analysis supports a range of customer-experience work.

Branding: Formatting, styling, domains, and email servers can be customized, helping surveys fit existing customer communications.

Integrations and participants: REST API, webhooks, Zapier, and Prolific support automation, connections, and participant recruitment.

Security and administration: Respondent passwords and role-based access are available; single sign-on or Active Directory supports controlled access. Enterprise adds SAML SSO, full audit logs, and custom agreements including SLA, BAA, and DPA.

Pricing

Checkbox is paid, with a 14-day trial and no free plan. Solo starts at $30 a month, billed monthly, and includes one user and 120,000 responses per year. It is the entry point for an individual, but its single seat makes it a poor fit for shared team workflows.

Team costs $100 a month, billed monthly, and includes five users with 300,000 responses per year. It is better suited to a small group, though larger teams will need to account for additional seats. Business costs $1,800 a year, billed annually, and includes five users and 1,000,000 responses per year; additional users are available for a fee. Its larger quota fits a growing organization, but the annual billing commitment and five included seats matter.

Enterprise and On-Premises have custom pricing and unlimited annual responses. Enterprise is the tier for organizations needing expanded controls, audit logs, or custom agreements; On-Premises suits buyers who want that deployment option. All plans include email support. Business adds priority email support with a 24-hour SLA, while Enterprise includes SLA support and a dedicated account manager.

Platforms

Checkbox supports web, API, and self-hosted deployment. Cloud plans offer regional hosting in the US, Canada, Australia, or the EU; cloud, on-premises hosting, and white-label software provide choices for different deployment requirements.

Who it's for

Checkbox is a good fit for freelancers and small teams starting with structured feedback, as well as growing organizations and large companies that need deeper analysis or deployment and security controls. Buyers should match the annual response quota and included seats to expected use. It is less suitable for teams that require a free tier or need more seats than a plan includes without paying for additions.

Pros and cons

Pro: Multiple analysis types connect feedback collection to sentiment, interactions, and customer journeys.

Pro: Cloud, on-premises, and white-label options, plus regional cloud hosting, give organizations deployment flexibility.

Pro: Enterprise security and support include SAML SSO, full audit logs, custom agreements, SLA support, and a dedicated account manager.

Con: There is no free plan, and the trial lasts 14 days, so continued use requires a paid plan.

Con: Solo is limited to one user, while Team and Business include five; Business charges a fee for additional users.

Con: Cloud response allowances vary by tier, from 120,000 to 1,000,000 per year, so high-volume buyers may need Enterprise or On-Premises.

Alternatives

For broader category comparisons, see Customer Experience Analytics Software, Market Research Software, and Survey Software.

Fullstory is worth considering for a freemium option with session replay and product analytics; its free plan includes 30,000 sessions and 10 user seats.

Qualtrics offers a free survey plan for individuals, capped at one user, three active surveys, and 500 total responses.

Clootrack is another paid, API, web, and self-hosted option; its custom pricing is based on data volume and integrations, with no per-seat user limits.

Glassbox is a paid alternative with Android, iOS, web, API, and self-hosted platforms.

Adobe Customer Journey Analytics is a paid option with API and web platforms and a free trial.

Alida offers a fixed subscription-based platform with unlimited surveys, usability tests, and research activities and no per-participant fees stated.

Contentsquare has a free plan with 10,000 monthly sessions and seven months of data access.

Medallia is a paid alternative with unlimited users included in its annual-tier pricing model.

Verdict

Choose Checkbox Voice of Customer if your organization needs omnichannel feedback, several forms of analysis, and flexibility between cloud and self-hosted deployment. Its strongest case is the combination of survey customization, analysis, and enterprise controls. Look elsewhere if a free plan is essential, or if the included seat counts and response allowances do not fit your expected scale.

Verdict

Checkbox Voice of Customer combines omnichannel feedback collection with several forms of analysis and multiple deployment choices. Response allowances and access controls differ by plan, so buyers should check the tier details.