Applause vs Loop11

Applause has no write-up on Specifiction yet; its figures are above.

Loop11 is an online usability testing platform for studies of websites, apps, prototypes, and wireframes. It supports moderated and unmoderated testing, information architecture studies, true-intent research, A/B tests, benchmarking, and search-findability studies. Teams can examine results with clickstream analytics, heatmaps, session recordings and replay, and AI insights. Its AI Insights feature uses OpenAI and ChatGPT to analyze task results and create participant summaries, findings, and design recommendations. Studies can run on Apple and Windows computers, iPhones and iPads, and Android phones and tablets. No-code studies can use a desktop browser extension or mobile apps. A Slack integration shares study notes and video clips and sends milestone updates to selected channels. Loop11 lists a 14-day free trial with three studies and Enterprise features, with no credit card required. Pricing starts at $179/mo (annual); listed Rapid Insights and Pro plans cost $199 a month and $399 a month. Participants are bring-your-own, and recruitment, consulting, moderator services, and extra team members are outside listed plans.