Apple Podcasts vs Magellan AI

Apple Podcasts is a podcast app and service for finding, following, and listening to shows across Apple devices, the web, Windows via iTunes, CarPlay, HomePod, smart speakers, and supported car systems. Millions of shows are free, and episodes can be downloaded for offline listening; new episodes from followed shows can download automatically. It supports video podcasts and private feeds, with listening synced across devices. Transcripts in select languages can be read and searched, navigated by chapter, or used to jump to a point in an episode. Premium shows, episodes, and channels may have monthly or annual subscriptions, with prices set by creators. Subscriber benefits can include ad-free listening, bonus or unreleased content, and other subscriber-only material. Subscriptions can be shared with up to five people through Family Sharing. Creators have production, analytics, audience connection, and subscription tools. They receive 70% initially and 85% after one year of paid service, excluding applicable taxes; other podcast revenue, including advertising, goes to the creator.

Magellan AI is a platform for planning, tracking, and measuring audio advertising campaigns, with web and API access. Its planning tools search podcasts by keyword, network, genre, or topic, compare audiences and inventory, and help build media plans. Competitive intelligence analyzes ad activity and spend by advertiser, podcast, genre, vertical, demographic, and timeframe, with watchlists and notifications. Aircheck tools review ad content, length, and placement, flag delivery issues, and check promo codes and vanity URL reads. Pixel-based attribution tracks conversion events across podcasts, broadcast and streaming audio, YouTube, and video, with adjustable exposure and look-back windows. Audience analytics include demographic and download data; verified downloads track show and episode downloads and unique listenership. Reports can be exported or automatically sent to an S3 bucket. A free verified-download prefix provides download counts and show visibility, while full-platform access is offered through a demo request. Full-platform pricing is on request.