Magellan AI
magellan.ai
What it is
Magellan AI is a platform for planning, tracking, and measuring audio advertising campaigns, with web and API access. Its planning tools search podcasts by keyword, network, genre, or topic, compare audiences and inventory, and help build media plans. Competitive intelligence analyzes ad activity and spend by advertiser, podcast, genre, vertical, demographic, and timeframe, with watchlists and notifications. Aircheck tools review ad content, length, and placement, flag delivery issues, and check promo codes and vanity URL reads. Pixel-based attribution tracks conversion events across podcasts, broadcast and streaming audio, YouTube, and video, with adjustable exposure and look-back windows. Audience analytics include demographic and download data; verified downloads track show and episode downloads and unique listenership. Reports can be exported or automatically sent to an S3 bucket. A free verified-download prefix provides download counts and show visibility, while full-platform access is offered through a demo request. Full-platform pricing is on request.
Spec sheet
- Purpose
- Magellan AI is an integrated platform for planning, tracking, and optimizing audio advertising campaigns.Read 30 Sep 2026 · magellan.ai
- Audience
- The platform is aimed at brands, agencies, and publishers working in podcast advertising.Read 30 Sep 2026 · magellan.ai
- Integrations
- Named integrations include Singular, AppsFlyer, Adjust, Kochava, Google Tag Manager, Shopify, Twilio Segment, Tealium, MetaRouter, and Adobe Launch.Read 30 Sep 2026 · magellan.ai
- Support
- The ad verification page says Magellan AI's technical service team is available to help with onboarding.Read 30 Sep 2026 · magellan.ai
- Ad verification
- Ad verification checks placement content, length, and position, flags guideline issues, and verifies promo codes and vanity URL reads.Read 30 Sep 2026 · magellan.ai
- Attribution
- Pixel-based attribution tracks conversion events across podcasts, streaming audio, YouTube, and video with adjustable exposure and look-back windows.Read 29 Sep 2026 · magellan.ai
- Audience data
- Audience analytics include demographic and download data, and verified downloads track show downloads, episode downloads, and unique listenership across thousands of shows.Read 30 Sep 2026 · magellan.ai
- Audio sharing
- Audio placements include searchable transcripts and can be shared through links with people who do not have a Magellan AI account.Read 30 Sep 2026 · magellan.ai
- Company identity
- The site footer identifies the company as Twenty Nine Enterprises, Inc. doing business as Magellan AI.Read 29 Sep 2026 · magellan.ai
- Competitive intelligence
- Competitive intelligence analyzes advertiser activity and spend by podcast, genre, vertical, demographic, and timeframe, and supports brand watchlists.Read 30 Sep 2026 · magellan.ai
- Data collection
- The attribution page says its website pixel captures visitors' IP addresses and key conversion events; the verified-downloads page says it collects a unique, anonymized version of each listener's IP address.Read 29 Sep 2026 · magellan.ai
- Demo
- The homepage says a team member will reach out within 48 hours to schedule a tailored demo, which typically runs 20–30 minutes.Read 30 Sep 2026 · magellan.ai
- Free option
- Adding Magellan AI's verified-download prefix is free, while access to the full platform is offered through a demo request.Read 29 Sep 2026 · magellan.ai
- Market coverage
- The agency page says Magellan AI monitors more than 40,000 advertisers across more than 50,000 shows.Read 30 Sep 2026 · magellan.ai
- Measurement
- Pixel-based tracking captures conversion events across podcast, broadcast, streaming audio, and video channels, with customizable reporting.Read 30 Sep 2026 · magellan.ai
- Media planning
- Media planning tools search podcasts by keywords, networks, genres, and topics, compare shows, and help build plans in the app.Read 30 Sep 2026 · magellan.ai
- Publisher compatibility
- The Magellan AI pixel works with any RSS feed, and its ad tag is compatible with dozens of listed publisher platforms.Read 29 Sep 2026 · magellan.ai
- Reporting
- Users can export detailed reporting or automate exports to an S3 bucket.Read 29 Sep 2026 · magellan.ai
- RSS compatibility
- The Magellan AI pixel works with any RSS feed, and the site advises contacting the hosting provider or Magellan AI for help.Read 30 Sep 2026 · magellan.ai
- Sales process
- The company offers tailored demos that typically run 20–30 minutes and says a team member will contact requesters within 48 hours to schedule one.Read 29 Sep 2026 · magellan.ai
- Security and privacy
- The verified downloads FAQ says Magellan AI collects a unique, anonymized version of each listener's IP address to compute statistical audience data.Read 30 Sep 2026 · magellan.ai
Plans and prices
Strong points and limits
Strong points
- Searches podcasts by keyword, network, genre, and topic.
- Airchecks flag delivery issues and verify promo reads.
- Attribution offers adjustable exposure and look-back windows.
- Reports can be automated to an S3 bucket.
- Free verified-download prefix is available.
Limits
- Full-platform pricing is on request.
- Full-platform access requires a demo request.
- Attribution pixel captures visitors' IP addresses and conversion events.
Who it suits
Magellan AI is for brands, agencies, and publishers working in podcast advertising. It may suit teams that need podcast planning, ad verification, audience data, or cross-channel attribution.
Verdict
Magellan AI brings planning, competitive analysis, verification, and attribution into one platform. The free prefix is limited to verified-download counts and show visibility; full access requires a demo request, with pricing on request.
Where Specifiction places it
- Podcast Analytics Software#4 of 268.3
- Podcast Advertising Platforms#4 of 248.3