Magellan AI vs Podash

Magellan AI is a platform for planning, tracking, and measuring audio advertising campaigns, with web and API access. Its planning tools search podcasts by keyword, network, genre, or topic, compare audiences and inventory, and help build media plans. Competitive intelligence analyzes ad activity and spend by advertiser, podcast, genre, vertical, demographic, and timeframe, with watchlists and notifications. Aircheck tools review ad content, length, and placement, flag delivery issues, and check promo codes and vanity URL reads. Pixel-based attribution tracks conversion events across podcasts, broadcast and streaming audio, YouTube, and video, with adjustable exposure and look-back windows. Audience analytics include demographic and download data; verified downloads track show and episode downloads and unique listenership. Reports can be exported or automatically sent to an S3 bucket. A free verified-download prefix provides download counts and show visibility, while full-platform access is offered through a demo request. Full-platform pricing is on request.

Podash tracks podcast rankings and activity across Apple Podcasts and Spotify. Its charts cover 15 countries and 18 categories, with historical data available for up to 30 days. Users can search for podcasts and view their details, while the app monitors Apple Podcast reviews. Connecting Simplecast and YouTube aggregates download numbers for the last five episodes. Widgets are available for the Home Screen and Today View, as well as on iPad and Mac. The free download has in-app purchases: Indie Podcaster costs $0.99 a month or $9.99 a year, and Podcast Network costs $9.99, paid once and allows following an unlimited number of podcasts. The maker describes the charts as useful to marketing experts monitoring recently popular shows for performance marketing. Podash is made by fruitful apps, an app studio in Hamburg, Germany. The maker says the app has no tracking, data collection or ads, and that a Simplecast API key is kept in iCloud Keychain where only the user can access it. iPhone requires iOS 17.4 or later; Mac compatibility requires macOS 14.4 or later and Apple M1 or later.