AppLovin MAX vs CAS.AI Mediation
AppLovin MAX
applovin.comCAS.AI Mediation
cas.aiSide by side
| Figure | AppLovin MAX | CAS.AI Mediation |
|---|---|---|
| Price from | Free | Free |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 1 | 2 |
| Spec score · App Monetization Platforms | 8.0 (#4) | 8.7 (#1) |
| Spec score · Game Monetization Software | 8.0 (#10) | 8.8 (#3) |
| Ad formats | Supported formats listed include rewarded video, app open, interstitial, MREC, banner, and native ads. | Supported formats include rewarded video, static and video interstitials, banners, MREC and native ads. |
| Founded | 2012 | LinkedIn lists the company as founded in 2019. |
| Reporting | Publishers can access user-level and impression-level data through built-in reporting tools or an API. | The maker says auctions are transparent and show which demand source won and at what price for each impression. |
| Support | The getting-started guide directs publishers to their account team or an AppLovin Support ticket when its testing tools do not resolve integration issues. | The mediation page advertises 24/7 expert support, fast responses, custom contracts and invoices. |
Plans
In their own words
AppLovin MAX
AppLovin MAX helps mobile games earn revenue from ad impressions by running a real-time auction among ad networks; the highest bid wins. Supported formats include rewarded video, app open, interstitial, MREC, banner, and native ads. Publishers can review user-level and impression-level data in built-in reports or through an API, and use A/B testing to compare networks, price points, and regional setups. Ad Review offers control over which ads users see and flags problematic or competitor ads. The SDK is described as lightweight, with tools for SDK validation and pre-launch ad testing through Mediation Debugger. The product supports Android and iOS apps and lists integrations for Unity, React Native, Flutter, Cordova, Adobe AIR, Unreal, Godot, and Defold. MAX is free for publishers; bidding networks pay AppLovin a fee on generated ad revenue. A mediated network requires its own account, app and ad unit registration, and approval to serve ads. Custom networks cannot use in-app bidding or Auto-CPM. Publishers must obtain consent where applicable and pass consent flags to AppLovin.
CAS.AI Mediation
CAS.AI Mediation is a mobile app ad mediation platform that runs a hybrid real-time bidding and waterfall auction for each impression. CAS.AI says it connects to 20+ ad networks and 150+ DSPs, including AdMob, ironSource, Unity Ads, AppLovin, and Mintegral. Supported formats include rewarded video, interstitial, banner, MREC, and native ads. SDK support is listed for Android, iOS, Unity, Flutter, Unreal, React Native, Cordova, Construct, and Godot. Auction reporting identifies the winning demand source and price for each impression. CAS.AI says it will pay the difference if earnings are lower in an A/B test, but this no-loss promise applies only to apps with at least 5,000 daily active users. Setup is free, while CAS takes a share of earnings; other commercial terms are set in separate agreements. The maker advertises consolidated payouts available from day five, crypto payout options, and 24/7 support. The SDK may collect IP addresses, advertising IDs, usage statistics, ad views, and click-throughs, and publishers must obtain appropriate user consent.