Tech riderRev. 3 Oct 2026
AppLovin MAX
- 1Runs onAndroid, iOS
- 2CostsFree plan
- 3Rewarded adsYes
- 4Ad mediationYes
- 5Revenue analyticsYes
- 6A/B testingYes
- 7Supported platformsAndroid, iOS, Unity, React Native, Flutter, Cordova, Adobe AIR, Unreal, Godot, Defold
7 lines stated Written from the maker's own pages: applovin.com
Overview
AppLovin MAX is ranked #8 of 18 in game monetization software on Specifiction. It runs on Android, iOS. There is a free plan.
AppLovin MAX plans and pricing
All plansMAX mediation Free Free for publishers; bidding networks pay AppLovin a fee on generated ad revenue applovin.com · 3 Oct 2026
Compared on game monetization software
- Free plan
- Yesapplovin.com
- Rewarded ads
- Yesapplovin.com
- Ad mediation
- Yesapplovin.com
- Revenue analytics
- Yesapplovin.com
- A/B testing
- Yesapplovin.com
- Supported platforms
- Android, iOS, Unity, React Native, Flutter, Cordova, Adobe AIR, Unreal, Godot, Defoldapplovin.com
Facts
- Purpose
- MAX provides monetization tools that help mobile games earn revenue from ad impressions.applovin.com · 3 Oct 2026
- Auction
- MAX runs a real-time auction in which ad networks compete and the highest bid wins.applovin.com · 3 Oct 2026
- Ad formats
- Supported formats listed include rewarded video, app open, interstitial, MREC, banner, and native ads.applovin.com · 3 Oct 2026
- Reporting
- Publishers can access user-level and impression-level data through built-in reporting tools or an API.applovin.com · 3 Oct 2026
- Measurement integrations
- The product page names AppsFlyer, Adjust, Singular, Kochava, Tenjin, and Branch as MMP integrations.applovin.com · 3 Oct 2026
- Testing
- Built-in A/B testing can compare networks, price points, and regional setups.applovin.com · 3 Oct 2026
- Ad review
- Ad Review provides visibility and control over which ads users see, and problematic or competitor ads are automatically flagged.applovin.com · 3 Oct 2026
- Integration and QA
- AppLovin describes the SDK as lightweight and says its tools support SDK validation and pre-launch ad testing with the Mediation Debugger.applovin.com · 3 Oct 2026
- Setup time
- AppLovin says most publishers can integrate MAX in less than a day.applovin.com · 3 Oct 2026
- Platform support
- The getting-started guide says apps can be added for Android, Fire OS, or iOS.support.applovin.com · 3 Oct 2026
- Network requirements
- Using a mediated network requires a separate network account, app and ad unit registration, and that network's approval to serve ads.support.applovin.com · 3 Oct 2026
- Custom network limitation
- Custom networks are not eligible for in-app bidding or Auto-CPM, and AppLovin says it cannot troubleshoot unsupported custom networks.support.applovin.com · 3 Oct 2026
- Support
- The getting-started guide directs publishers to their account team or an AppLovin Support ticket when its testing tools do not resolve integration issues.support.applovin.com · 3 Oct 2026
- Privacy and consent
- The Unity integration guide says publishers must obtain user consent where applicable and pass consent flag values to AppLovin.support.applovin.com · 3 Oct 2026
Company
- Founded
- 2012applovin.com · 28 Sept 2026
Best AppLovin MAX alternatives
See all 17 All accessCh 01 Google Ad Manager App Mediation Free planAndroidiOS Free to start7.5 All accessCh 02 Apphud Free planAndroidAPI from $49/mo7.4 All accessCh 03 PlayFab Free planWebWindows from $99/mo7.4 All accessCh 04 RevenueCat Free planAndroidAPI Free to start7.4 All accessCh 05 Adapty Free planAndroidAPI Free to start7.3 All accessCh 06 DT FairBid Free planAndroidAPI Free to start7.2
Where it ranks on Specifiction
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Sources
- applovin.com/en/monetization· checked 3 Oct 2026
- support.applovin.com/en/max/getting-started· checked 3 Oct 2026
- support.applovin.com/en/max/unity/overview/integration· checked 3 Oct 2026