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SPECIFICTION
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AppLovin MAX

applovin.com

Free plan iOSAndroid
Visit applovin.com
Spec score 8.0 #4 of 10 in App Monetization Platforms

What it is

AppLovin MAX helps mobile games earn revenue from ad impressions by running a real-time auction among ad networks; the highest bid wins. Supported formats include rewarded video, app open, interstitial, MREC, banner, and native ads. Publishers can review user-level and impression-level data in built-in reports or through an API, and use A/B testing to compare networks, price points, and regional setups. Ad Review offers control over which ads users see and flags problematic or competitor ads. The SDK is described as lightweight, with tools for SDK validation and pre-launch ad testing through Mediation Debugger. The product supports Android and iOS apps and lists integrations for Unity, React Native, Flutter, Cordova, Adobe AIR, Unreal, Godot, and Defold. MAX is free for publishers; bidding networks pay AppLovin a fee on generated ad revenue. A mediated network requires its own account, app and ad unit registration, and approval to serve ads. Custom networks cannot use in-app bidding or Auto-CPM. Publishers must obtain consent where applicable and pass consent flags to AppLovin.

Spec sheet

Purpose
MAX provides monetization tools that help mobile games earn revenue from ad impressions.Read 3 Oct 2026 · applovin.com
Support
The getting-started guide directs publishers to their account team or an AppLovin Support ticket when its testing tools do not resolve integration issues.Read 3 Oct 2026 · support.applovin.com
Founded
2012Read 28 Sep 2026 · applovin.com
Ad formats
Supported formats listed include rewarded video, app open, interstitial, MREC, banner, and native ads.Read 3 Oct 2026 · applovin.com
Ad review
Ad Review provides visibility and control over which ads users see, and problematic or competitor ads are automatically flagged.Read 3 Oct 2026 · applovin.com
Auction
MAX runs a real-time auction in which ad networks compete and the highest bid wins.Read 3 Oct 2026 · applovin.com
Custom network limitation
Custom networks are not eligible for in-app bidding or Auto-CPM, and AppLovin says it cannot troubleshoot unsupported custom networks.Read 3 Oct 2026 · support.applovin.com
Integration and QA
AppLovin describes the SDK as lightweight and says its tools support SDK validation and pre-launch ad testing with the Mediation Debugger.Read 3 Oct 2026 · applovin.com
Measurement integrations
The product page names AppsFlyer, Adjust, Singular, Kochava, Tenjin, and Branch as MMP integrations.Read 3 Oct 2026 · applovin.com
Network requirements
Using a mediated network requires a separate network account, app and ad unit registration, and that network's approval to serve ads.Read 3 Oct 2026 · support.applovin.com
Platform support
The getting-started guide says apps can be added for Android, Fire OS, or iOS.Read 3 Oct 2026 · support.applovin.com
Privacy and consent
The Unity integration guide says publishers must obtain user consent where applicable and pass consent flag values to AppLovin.Read 3 Oct 2026 · support.applovin.com
Reporting
Publishers can access user-level and impression-level data through built-in reporting tools or an API.Read 3 Oct 2026 · applovin.com
Setup time
AppLovin says most publishers can integrate MAX in less than a day.Read 3 Oct 2026 · applovin.com
Testing
Built-in A/B testing can compare networks, price points, and regional setups.Read 3 Oct 2026 · applovin.com

Plans and prices

MAX mediation Free Free for publishers; bidding networks pay AppLovin a fee on generated ad revenue Read 3 Oct 2026 · applovin.com

Every AppLovin MAX plan and price →

Strong points and limits

Strong points

  • Real-time auction awards the highest bid.
  • Supports six listed ad formats.
  • Reports user-level and impression-level data.
  • Built-in A/B testing compares networks and price points.
  • Free for publishers.

Limits

  • Mediated networks require separate accounts and approval.
  • Custom networks cannot use in-app bidding or Auto-CPM.
  • Applicable user consent must be passed to AppLovin.

Who it suits

MAX suits mobile game publishers seeking ad mediation, reporting, and testing tools for Android or iOS apps. It may also fit publishers that need to review ads and compare network or regional setups.

Verdict

MAX combines ad auctions with reporting, testing, and ad review, with no publisher plan charge listed. Publishers relying on mediated or custom networks should account for their separate requirements and limitations.

Where Specifiction places it

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