Apply Design vs Planua

Apply Design is a web service for staging, editing, and presenting real estate photos. Auto Stage adds furniture to empty listing photos, while its AI removal tool clears furniture, rugs, and décor while retaining photorealistic walls and lighting. It can stage panoramic and 360-degree views for virtual tours and keep furniture and layout consistent across several photos of the same room. AI Property Video turns 3–15 listing photos into a narrated video with captions and music, in vertical or widescreen formats. Other tools include a drag-and-drop editor, photo enhancements, and custom 3D models made from object photos. Users can also create a single-property website; the first one is free. The first image is free, and a new account receives one Apply Coin that allows up to five renders of that image. Coin packs cost $7 as a one-time purchase for 20 or more, $8, paid once for 10–19, or $10, paid once for up to nine. Coins are non-transferable, have no cash value, and expire one year after purchase unless otherwise stated at purchase.

Planua turns photos of empty property rooms into staged interiors intended for listings. Users can refine furniture, styling, and details while keeping the original room perspective and layout. Staging can be guided by room type, style, buyer profile, mood, color direction, brands, or exact furniture pieces. Shared project folders organize property work, drafts, client reviews, approvals, and final exports. The homepage lists 4K exports and commercial use for staged images in listings, portals, brochures, and campaigns. Planua runs on the web and is designed for real estate agencies, staging teams, architects, and interior professionals. A free plan and free trial are listed. The privacy policy says uploaded content and prompts may be sent to Google Generative Language API services and Replicate for image generation and editing. It also says some providers may process data outside the EU or EEA, using adequacy decisions where available or safeguards such as Standard Contractual Clauses. Pricing differs between two schedules: the homepage lists Essential at €39/mo and Agency at €249/mo, while the linked guide lists Starter at €19/mo, Pro Studio at €59/mo, and Agency at €149/mo. The provider is a sole proprietorship based in Lüneburg, Germany.