AppMagic vs MobileAction
AppMagic
appmagic.rocks
MobileAction
mobileaction.coSide by side
| Figure | AppMagic | MobileAction |
|---|---|---|
| Price from | Free | $1.04/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 10 |
| Spec score · Technology Review Platforms | 8.6 (#5) | 7.9 (#7) |
| API | AppMagic describes an API with more than 50 endpoints that can combine filters and generate automated reports. | The MobileAction API offers 80+ endpoints, 5M+ tracked keywords, and 90M+ ad creatives, and can connect to AI tools through MCP. |
| Founded | Sensor Tower's acquisition announcement says AppMagic was founded in 2016. | 2013 |
| Security | The privacy policy says Sensor Tower uses commercially reasonable technical, contractual, administrative, and physical measures to protect personal information. | MobileAction says it uses firewalls, encryption, SSO, multi-factor authentication, intrusion detection, role-based access, and regular audits and penetration tests. |
| Support | AppMagic's terms direct users to contact [email protected] with questions about the terms. | The pricing FAQ says all users have 24/7 live chat and help center support, while Enterprise subscribers receive dedicated account and customer success managers. |
Plans
MobileAction
- Free (MobileAction CMP)Free
- Lite$12.50 a year
- Lite$15 a month
- Basic$59 a year
- Basic$69 a month
- Pro$199 a year
- Pro$239 a month
- Ad IntelligencePriced on request
- Enterprise (ASO Intelligence)Priced on request
- Enterprise (MobileAction CMP)Priced on request
In their own words
AppMagic
AppMagic provides mobile-app analytics and market research through its website and API. Its research covers app classification, advertising analysis and trendspotting. For Steam games and downloadable content, Steam Analytics reports revenue, downloads, DAU/MAU, average daily playtime, daily concurrent users, followers and pricing. The API has more than 50 endpoints for retrieving datasets and automating reports. Customers may grant access to Apple App Store, Google Play Store or Steam Store publisher accounts under an Order Form; AppMagic also names AppLovin MAX and ironSource LevelPlay accounts as possible sources of advertising monetization data, and Steamworks Partner accounts as a possible games-data source. AppMagic says it does not disclose customer-provided publisher data to third parties and uses it to improve its estimation models. Its free plan provides limited information, and a free trial is available. Paid Services are priced through fees in an Order Form; estimates can be requested through the website. AppMagic says it focuses on small and medium-sized businesses within Sensor Tower’s broader intelligence ecosystem.
MobileAction
MobileAction provides products and expert services for app store marketing, ad creative research, and Apple Ads campaign optimization. ASO Intelligence supports keyword research, metadata analysis, competitor benchmarking, and performance insights for the App Store and Google Play. MobileAction CMP manages Apple Ads campaigns with bid and budget automation, optimization goals, and reporting. Its AI tools include Smart Bidding, assistants for Apple Ads and ASO, an AI Keyword Planner, and AI Review Reply. The API offers 80+ endpoints, 5M+ tracked keywords, and 90M+ ad creatives, and can connect to AI tools through MCP. Integrations include App Store Connect, Google Play, attribution platforms, Gmail, and Slack. MobileAction lists web and API access and iOS and Android coverage. A free CMP plan is available for up to $10,000 monthly ad spend, with unlimited data retention and one seat. Paid plans start at $12.50 a year, billed monthly yearly, for Lite. Trial terms vary by product: ASO Basic and Pro have 7-day trials, Market Intelligence Pro has a 3-day trial, and CMP has an Enterprise trial. MobileAction says it was founded in 2013 and acquired by InMobi Advertising in 2026.