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MobileAction
mobileaction.co
What it is
MobileAction provides products and expert services for app store marketing, ad creative research, and Apple Ads campaign optimization. ASO Intelligence supports keyword research, metadata analysis, competitor benchmarking, and performance insights for the App Store and Google Play. MobileAction CMP manages Apple Ads campaigns with bid and budget automation, optimization goals, and reporting. Its AI tools include Smart Bidding, assistants for Apple Ads and ASO, an AI Keyword Planner, and AI Review Reply. The API offers 80+ endpoints, 5M+ tracked keywords, and 90M+ ad creatives, and can connect to AI tools through MCP. Integrations include App Store Connect, Google Play, attribution platforms, Gmail, and Slack. MobileAction lists web and API access and iOS and Android coverage. A free CMP plan is available for up to $10,000 monthly ad spend, with unlimited data retention and one seat. Paid plans start at $12.50 a year, billed monthly yearly, for Lite. Trial terms vary by product: ASO Basic and Pro have 7-day trials, Market Intelligence Pro has a 3-day trial, and CMP has an Enterprise trial. MobileAction says it was founded in 2013 and acquired by InMobi Advertising in 2026.
Spec sheet
- Purpose
- MobileAction provides AI products and expert services for app store marketing, ad creative research, and Apple Ads campaign optimization.Read 7 Oct 2026 · mobileaction.co
- Intended users
- The API is described for app growth marketers, developers and data teams, teams building with LLMs, and larger teams building internal solutions.Read 7 Oct 2026 · mobileaction.co
- API
- The MobileAction API offers 80+ endpoints, 5M+ tracked keywords, and 90M+ ad creatives, and can connect to AI tools through MCP.Read 7 Oct 2026 · mobileaction.co
- Integrations
- The site lists App Store Connect, Google Play, Adjust, AppsFlyer, Airbridge, Branch, Kochava, Tenjin, Gmail, and Slack integrations.Read 7 Oct 2026 · mobileaction.co
- Security
- MobileAction says it uses firewalls, encryption, SSO, multi-factor authentication, intrusion detection, role-based access, and regular audits and penetration tests.Read 7 Oct 2026 · mobileaction.co
- Compliance
- MobileAction identifies itself as SOC 2 certified and GDPR compliant and lists its status as an Apple Ads Partner.Read 7 Oct 2026 · mobileaction.co
- Support
- The pricing FAQ says all users have 24/7 live chat and help center support, while Enterprise subscribers receive dedicated account and customer success managers.Read 7 Oct 2026 · mobileaction.co
- Founded
- 2013Read 28 Sep 2026 · mobileaction.co
- AI features
- MobileAction AI includes Smart Bidding, an Apple Ads AI Assistant, an AI Keyword Planner, an ASO AI Assistant, and AI Review Reply.Read 7 Oct 2026 · mobileaction.co
- Apple Ads
- MobileAction CMP offers campaign management, bid and budget automation, optimization goals, and reporting for Apple Ads.Read 7 Oct 2026 · mobileaction.co
- ASO
- ASO Intelligence provides keyword research, metadata analysis, competitor benchmarking, and app performance insights for the App Store and Google Play.Read 7 Oct 2026 · mobileaction.co
- Company history
- MobileAction's About page states that it was founded in 2013 and acquired by InMobi Advertising in 2026.Read 7 Oct 2026 · mobileaction.co
- Data protection
- The company says data is encrypted at rest and in transit and that customers can edit or delete personal and company data.Read 7 Oct 2026 · mobileaction.co
- Trial terms
- The pricing FAQ states that ASO Basic and Pro have a 7-day trial, Market Intelligence Pro has a 3-day trial, and CMP offers a free plan plus an Enterprise trial.Read 7 Oct 2026 · mobileaction.co
Plans and prices
Free (MobileAction CMP) Free $10,000 monthly ad spend · unlimited data retention · 1 seat Read 7 Oct 2026 · mobileaction.co
Lite $12.50 a year per month billed yearly 100 keywords · 5 apps · 3 competitors per app · 3 months historical data · 1 seat · 15 total competitor tracking Read 7 Oct 2026 · mobileaction.co
Lite $15 a month billed monthly 100 keywords · 5 apps · 3 competitors per app · 3 months historical data · 1 seat · 15 total competitor tracking Read 7 Oct 2026 · mobileaction.co
Basic $59 a year per month billed yearly 500 keywords · 8 apps · 10 competitors per app · 6 months historical data · 1 seat · 80 total competitor tracking Read 7 Oct 2026 · mobileaction.co
Basic $69 a month billed monthly 500 keywords · 8 apps · 10 competitors per app · 6 months historical data · 1 seat · 80 total competitor tracking Read 7 Oct 2026 · mobileaction.co
Pro $199 a year per month billed yearly 1,500 keywords · 10 apps · 15 competitors per app · 12 months historical data · 3 seats · 150 total competitor tracking Read 7 Oct 2026 · mobileaction.co
Pro $239 a month billed monthly 1,500 keywords · 10 apps · 15 competitors per app · 12 months historical data · 3 seats · 150 total competitor tracking Read 7 Oct 2026 · mobileaction.co
Ad Intelligence Priced on request Custom plan for your needs; contact us 90M+ ad creatives · data across 10+ countries · 45+ ad networks and DSPs Read 7 Oct 2026 · mobileaction.co
Enterprise (ASO Intelligence) Priced on request Contact us Flexible keyword limit · 20 apps · unlimited competitors per app · unlimited seats · unlimited competitor tracking · SSO Read 7 Oct 2026 · mobileaction.co
Enterprise (MobileAction CMP) Priced on request Contact us Unlimited ad spend · customized number of seats Read 7 Oct 2026 · mobileaction.co
Strong points and limits
Strong points
- ASO tools cover the App Store and Google Play.
- CMP automates Apple Ads bids and budgets.
- API includes 80+ endpoints.
- Free CMP plan includes one seat.
Limits
- Free CMP plan caps monthly ad spend at $10,000.
- Lite includes one seat and three months of historical data.
- Trial periods vary by product.
Who it suits
MobileAction suits app growth marketers and teams working on app store visibility, ad creative research, or Apple Ads. Its API is also intended for developers, data teams, LLM builders, and larger teams creating internal solutions.
Verdict
MobileAction brings app store optimisation, Apple Ads management, creative research, and API access under one offering. It has a free CMP plan and paid plans from $12.50 a year, billed monthly yearly; trial terms differ across products.
Where Specifiction places it
- Technology Review Platforms#7 of 167.9
- Mobile App Analytics Software#25 of 377.9
- App Store Optimization Software#22 of 297.6
