Appbot vs MobileAction
Appbot
appbot.co
MobileAction
mobileaction.coSide by side
| Figure | Appbot | MobileAction |
|---|---|---|
| Price from | $39.92/mo | $1.04/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 10 |
| Spec score · Technology Review Platforms | 9.0 (#3) | 7.9 (#7) |
| AI features | Ask Appbot answers questions in plain language using review data, while Appbot MCP connects review intelligence to compatible AI tools such as Claude and ChatGPT. | MobileAction AI includes Smart Bidding, an Apple Ads AI Assistant, an AI Keyword Planner, an ASO AI Assistant, and AI Review Reply. |
| API | REST API access is an optional paid add-on for Large and Premium plans. | The MobileAction API offers 80+ endpoints, 5M+ tracked keywords, and 90M+ ad creatives, and can connect to AI tools through MCP. |
| Company history | Appbot says it was initially released as a review aggregator in 2011. | MobileAction's About page states that it was founded in 2013 and acquired by InMobi Advertising in 2026. |
| Founded | 2011 | 2013 |
| Integrations | Listed integrations include Slack, Zendesk, Zapier, Google Chat, Microsoft Teams, Trello, Tableau, webhooks and other CRMs. | The site lists App Store Connect, Google Play, Adjust, AppsFlyer, Airbridge, Branch, Kochava, Tenjin, Gmail, and Slack integrations. |
| Purpose | Appbot analyzes and supports replies to app reviews for app developers, product managers and support teams. | MobileAction provides AI products and expert services for app store marketing, ad creative research, and Apple Ads campaign optimization. |
| Security | Appbot says it enforces TLS for services, encrypts stored data and rotates keys regularly, and hosts infrastructure on AWS. | MobileAction says it uses firewalls, encryption, SSO, multi-factor authentication, intrusion detection, role-based access, and regular audits and penetration tests. |
| Support | Appbot offers email support only and says it aims to respond within one business day; it does not offer live demos. | The pricing FAQ says all users have 24/7 live chat and help center support, while Enterprise subscribers receive dedicated account and customer success managers. |
Plans
Appbot
- Small$49 a month
- Medium$99 a month
- Large$166 a month
- Premium$479 a month
- Premium$479 a year
MobileAction
- Free (MobileAction CMP)Free
- Lite$12.50 a year
- Lite$15 a month
- Basic$59 a year
- Basic$69 a month
- Pro$199 a year
- Pro$239 a month
- Ad IntelligencePriced on request
- Enterprise (ASO Intelligence)Priced on request
- Enterprise (MobileAction CMP)Priced on request
In their own words
Appbot
Appbot analyzes app-store reviews and helps teams monitor, understand, and answer customer feedback. It collects reviews from Apple App Store, Google Play, Mac App Store, and Microsoft Store, then applies sentiment, topic, and emotion analysis. Feedback can be categorized as feature requests, bugs, crashes, or user-experience issues. Monitoring alerts track incoming reviews, while AI Replies draft personalized responses in a brand voice and the reviewer’s language. Ask Appbot answers questions in plain language from review data, and Appbot MCP connects review intelligence to compatible tools such as Claude and ChatGPT. Teams can reply in Appbot or through integrations including Slack, Zendesk, Zapier, Google Chat, Microsoft Teams, Trello, Tableau, webhooks, and other CRMs. Dashboards combine up to 35 data points and widgets, with scheduled interactive PDF reports sent by email. Plans start at $49 a month billed annually, and a 14-day trial is available. There is no free plan; REST API access is an optional paid add-on for Large and Premium.
MobileAction
MobileAction provides products and expert services for app store marketing, ad creative research, and Apple Ads campaign optimization. ASO Intelligence supports keyword research, metadata analysis, competitor benchmarking, and performance insights for the App Store and Google Play. MobileAction CMP manages Apple Ads campaigns with bid and budget automation, optimization goals, and reporting. Its AI tools include Smart Bidding, assistants for Apple Ads and ASO, an AI Keyword Planner, and AI Review Reply. The API offers 80+ endpoints, 5M+ tracked keywords, and 90M+ ad creatives, and can connect to AI tools through MCP. Integrations include App Store Connect, Google Play, attribution platforms, Gmail, and Slack. MobileAction lists web and API access and iOS and Android coverage. A free CMP plan is available for up to $10,000 monthly ad spend, with unlimited data retention and one seat. Paid plans start at $12.50 a year, billed monthly yearly, for Lite. Trial terms vary by product: ASO Basic and Pro have 7-day trials, Market Intelligence Pro has a 3-day trial, and CMP has an Enterprise trial. MobileAction says it was founded in 2013 and acquired by InMobi Advertising in 2026.