AppFollow vs MobileAction
AppFollow
appfollow.io
MobileAction
mobileaction.coSide by side
| Figure | AppFollow | MobileAction |
|---|---|---|
| Price from | $19/mo | $1.04/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 10 |
| Spec score · App Store Optimization Software | 9.4 (#1) | 7.6 (#22) |
| Spec score · Technology Review Platforms | 9.4 (#1) | 7.9 (#7) |
| API | AppFollow offers webhooks and an API to send reviews or data to other systems. | The MobileAction API offers 80+ endpoints, 5M+ tracked keywords, and 90M+ ad creatives, and can connect to AI tools through MCP. |
| Company history | AppFollow says the idea originated at a hackathon in 2014, where co-founder Anatoly Sharifulin began building a tool to monitor app store reviews. | MobileAction's About page states that it was founded in 2013 and acquired by InMobi Advertising in 2026. |
| Data protection | AppFollow describes GDPR processing, EU hosting, least-privilege access, encryption and anonymization controls, centralized logging, firewalls and regular penetration tests. | The company says data is encrypted at rest and in transit and that customers can edit or delete personal and company data. |
| Integrations | Documented integrations include Slack, Zendesk, Helpshift, Freshdesk, Intercom, Help Scout, Usedesk, Salesforce, Discord, Microsoft Teams and Tableau. | The site lists App Store Connect, Google Play, Adjust, AppsFlyer, Airbridge, Branch, Kochava, Tenjin, Gmail, and Slack integrations. |
Plans
AppFollow
- FreeFree
- ASO$19 a month
- Essential$179 a month
- Team$599 a month
- EnterprisePriced on request
MobileAction
- Free (MobileAction CMP)Free
- Lite$12.50 a year
- Lite$15 a month
- Basic$59 a year
- Basic$69 a month
- Pro$199 a year
- Pro$239 a month
- Ad IntelligencePriced on request
- Enterprise (ASO Intelligence)Priced on request
- Enterprise (MobileAction CMP)Priced on request
In their own words
AppFollow
AppFollow collects app feedback so businesses can analyze it and respond. It centralizes app reviews and uses AI to draft personalized replies in any language while maintaining a brand’s tone. AI summaries, custom tags, sentiment analysis, and alerts help teams organize feedback and surface issues. The platform also tracks keyword rankings, search downloads, visibility, conversion, ratings, and reviews by market. Teams can monitor competitors’ public keyword rankings, category positions, ratings, and reviews without access to their store accounts. Listed sources include app stores, Trustpilot, and Steam; connections include support platforms, messaging services, Salesforce, and Tableau. Webhooks and an API can pass reviews or data to other systems. The free plan covers 2 apps, 10 competitor apps, 100 manual replies per month, and 7 days of historical data. ASO costs $19 a month billed yearly; Essential costs $179 a month with monthly billing. AppFollow is based in Helsinki, Finland, and was founded in 2014.
MobileAction
MobileAction provides products and expert services for app store marketing, ad creative research, and Apple Ads campaign optimization. ASO Intelligence supports keyword research, metadata analysis, competitor benchmarking, and performance insights for the App Store and Google Play. MobileAction CMP manages Apple Ads campaigns with bid and budget automation, optimization goals, and reporting. Its AI tools include Smart Bidding, assistants for Apple Ads and ASO, an AI Keyword Planner, and AI Review Reply. The API offers 80+ endpoints, 5M+ tracked keywords, and 90M+ ad creatives, and can connect to AI tools through MCP. Integrations include App Store Connect, Google Play, attribution platforms, Gmail, and Slack. MobileAction lists web and API access and iOS and Android coverage. A free CMP plan is available for up to $10,000 monthly ad spend, with unlimited data retention and one seat. Paid plans start at $12.50 a year, billed monthly yearly, for Lite. Trial terms vary by product: ASO Basic and Pro have 7-day trials, Market Intelligence Pro has a 3-day trial, and CMP has an Enterprise trial. MobileAction says it was founded in 2013 and acquired by InMobi Advertising in 2026.