AppTweak vs MobileAction
AppTweak
apptweak.com
MobileAction
mobileaction.coSide by side
| Figure | AppTweak | MobileAction |
|---|---|---|
| Price from | $79/mo | $1.04/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 17 | 10 |
| Spec score · App Store Optimization Software | 9.0 (#3) | 7.6 (#22) |
| Spec score · Technology Review Platforms | 9.0 (#4) | 7.9 (#7) |
| Apple Ads | Campaign Manager offers keyword discovery, competitor intelligence, and AI-powered automation for Apple Ads campaigns. | MobileAction CMP offers campaign management, bid and budget automation, optimization goals, and reporting for Apple Ads. |
| ASO | Its ASO Intelligence tools aim to improve organic visibility, conversion, and downloads, with keyword research and app store listing analysis. | ASO Intelligence provides keyword research, metadata analysis, competitor benchmarking, and app performance insights for the App Store and Google Play. |
| Data protection | The privacy policy describes organizational and technical safeguards, confidentiality obligations and encrypted console-integration data. | The company says data is encrypted at rest and in transit and that customers can edit or delete personal and company data. |
| Founded | 2014 | 2013 |
| Integrations | AppTweak says connecting App Store Connect and Google Play Console can sync a user's apps, statistics, peer groups, and reviews. | The site lists App Store Connect, Google Play, Adjust, AppsFlyer, Airbridge, Branch, Kochava, Tenjin, Gmail, and Slack integrations. |
| Security | AppTweak states that its ASO platform is ISO 27001 certified and that it is GDPR and PCI DSS compliant. | MobileAction says it uses firewalls, encryption, SSO, multi-factor authentication, intrusion detection, role-based access, and regular audits and penetration tests. |
| Support | The Essential plan includes Help Center and chat support with tutorials and guides. | The pricing FAQ says all users have 24/7 live chat and help center support, while Enterprise subscribers receive dedicated account and customer success managers. |
Plans
AppTweak
- Market Intelligence StarterFree
- StarterFree
- ASO Intelligence Essential$79 a month
- Essential$79 a month
- App Store API Lite$166 a month
- Lite API$166 a month
- App Store API Pro$249 a month
- Pro API$249 a month
- ASO Intelligence Grow$299 a month
- Grow$299 a month
MobileAction
- Free (MobileAction CMP)Free
- Lite$12.50 a year
- Lite$15 a month
- Basic$59 a year
- Basic$69 a month
- Pro$199 a year
- Pro$239 a month
- Ad IntelligencePriced on request
- Enterprise (ASO Intelligence)Priced on request
- Enterprise (MobileAction CMP)Priced on request
In their own words
AppTweak
AppTweak is an app store marketing and intelligence platform for app and game growth, available on the web and through an API. Its ASO tools provide keyword research and listing analysis intended to support organic visibility, conversion, and downloads. Campaign Manager covers keyword discovery, competitor intelligence, and AI-powered automation for Apple Ads. Reviews Manager applies AI and automation to review replies and analysis. Market Intelligence estimates app downloads and revenue across the Apple App Store and Google Play. Connecting App Store Connect and Google Play Console can sync apps, statistics, peer groups, and reviews; Reporting Studio can combine AppTweak data with console and mobile measurement partner data. A free plan and 7-day trial are available. ASO Intelligence Essential costs $79 a month, billed annually at $949, and includes one seat and 500 keywords. App Store API Lite costs $166 a month, billed annually at $1,990, and includes 200K monthly credits, ten years of historical data, and one API key. The API is aimed at teams with developer resources and specific large-scale data needs.
MobileAction
MobileAction provides products and expert services for app store marketing, ad creative research, and Apple Ads campaign optimization. ASO Intelligence supports keyword research, metadata analysis, competitor benchmarking, and performance insights for the App Store and Google Play. MobileAction CMP manages Apple Ads campaigns with bid and budget automation, optimization goals, and reporting. Its AI tools include Smart Bidding, assistants for Apple Ads and ASO, an AI Keyword Planner, and AI Review Reply. The API offers 80+ endpoints, 5M+ tracked keywords, and 90M+ ad creatives, and can connect to AI tools through MCP. Integrations include App Store Connect, Google Play, attribution platforms, Gmail, and Slack. MobileAction lists web and API access and iOS and Android coverage. A free CMP plan is available for up to $10,000 monthly ad spend, with unlimited data retention and one seat. Paid plans start at $12.50 a year, billed monthly yearly, for Lite. Trial terms vary by product: ASO Basic and Pro have 7-day trials, Market Intelligence Pro has a 3-day trial, and CMP has an Enterprise trial. MobileAction says it was founded in 2013 and acquired by InMobi Advertising in 2026.