Appfigures vs MobileAction
Appfigures
appfigures.com
MobileAction
mobileaction.coSide by side
| Figure | Appfigures | MobileAction |
|---|---|---|
| Price from | $7.99/mo | $1.04/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 15 | 10 |
| Spec score · Mobile App Analytics Software | 9.3 (#2) | 7.9 (#25) |
| Spec score · Technology Review Platforms | 9.3 (#2) | 7.9 (#7) |
| API | The REST API is available at api.appfigures.com/v2 and exposes sales, advertising, app, in-app-purchase, book, rank, review and featuring data. | The MobileAction API offers 80+ endpoints, 5M+ tracked keywords, and 90M+ ad creatives, and can connect to AI tools through MCP. |
| ASO | ASO tools support keyword discovery, rank tracking, and app metadata optimization. | ASO Intelligence provides keyword research, metadata analysis, competitor benchmarking, and app performance insights for the App Store and Google Play. |
| Founded | LinkedIn lists Appfigures as founded in 2009. | 2013 |
| Integrations | Named integrations include Apple Ads, Facebook Audience, Instagram, Google Ads, AppLovin, Unity Ads, Mintegral, Slack, Dropbox, Microsoft Flow, Power BI, Looker Studio and other dashboard tools. | The site lists App Store Connect, Google Play, Adjust, AppsFlyer, Airbridge, Branch, Kochava, Tenjin, Gmail, and Slack integrations. |
| Security | The privacy policy says linked account credentials are encrypted, used only to import data, and never displayed in the account. | MobileAction says it uses firewalls, encryption, SSO, multi-factor authentication, intrusion detection, role-based access, and regular audits and penetration tests. |
| Support | The pricing page lists email support and live chat, with account managers, invoice billing, and custom MSAs marked for Enterprise. | The pricing FAQ says all users have 24/7 live chat and help center support, while Enterprise subscribers receive dedicated account and customer success managers. |
Plans
Appfigures
- FreeFree
- Connect$9.99 a month
- Monitor$44.99 a month
- Optimize$149.99 a month
- Boost$599.99 a month
- Amplify$999.99 a month
- StarterFree
- Connect$7.99 a month
- Monitor$35.99 a month
- Optimize$119.99 a month
MobileAction
- Free (MobileAction CMP)Free
- Lite$12.50 a year
- Lite$15 a month
- Basic$59 a year
- Basic$69 a month
- Pro$199 a year
- Pro$239 a month
- Ad IntelligencePriced on request
- Enterprise (ASO Intelligence)Priced on request
- Enterprise (MobileAction CMP)Priced on request
In their own words
Appfigures
Appfigures brings app store sales, advertising data, reviews and rank updates into a reporting platform for mobile app developers. Universal Analytics combines downloads, revenue, subscriptions and reviews from app stores in one dashboard. App Intelligence provides estimated downloads and revenue, rankings, keywords, SDK information and competitor research. Its ASO tools support keyword discovery, rank tracking and metadata optimization. Review features consolidate feedback, support translation and filtering, and let users reply within the platform. Listed integrations include Apple App Store Connect, Google Play, Firebase, Stripe, ad networks such as AdMob and AppLovin, and dashboards including Power BI and Databox. An API can connect users to Appfigures data for reports and workflows. The free plan costs nothing and allows five connected apps. A free trial unlocks Optimize plan features, requires no credit card and changes to the free plan when it expires; no duration is stated. Appfigures Mobile is free for members and shows revenue, ad spend, reviews, downloads, ratings and subscriptions.
MobileAction
MobileAction provides products and expert services for app store marketing, ad creative research, and Apple Ads campaign optimization. ASO Intelligence supports keyword research, metadata analysis, competitor benchmarking, and performance insights for the App Store and Google Play. MobileAction CMP manages Apple Ads campaigns with bid and budget automation, optimization goals, and reporting. Its AI tools include Smart Bidding, assistants for Apple Ads and ASO, an AI Keyword Planner, and AI Review Reply. The API offers 80+ endpoints, 5M+ tracked keywords, and 90M+ ad creatives, and can connect to AI tools through MCP. Integrations include App Store Connect, Google Play, attribution platforms, Gmail, and Slack. MobileAction lists web and API access and iOS and Android coverage. A free CMP plan is available for up to $10,000 monthly ad spend, with unlimited data retention and one seat. Paid plans start at $12.50 a year, billed monthly yearly, for Lite. Trial terms vary by product: ASO Basic and Pro have 7-day trials, Market Intelligence Pro has a 3-day trial, and CMP has an Enterprise trial. MobileAction says it was founded in 2013 and acquired by InMobi Advertising in 2026.