AppMetrica vs Klaritics

AppMetrica is a mobile-app analytics and growth platform from Yandex, with web, iOS, Android, and API access. It combines attribution, product and marketing analytics, reports, funnel analysis, retention reports, revenue tracking, crash insights, and A/B experiments. Teams can send push campaigns to defined user cohorts. Its SDK records device, session, referral, in-app action, revenue, error, crash, and ANR data. Documented interfaces include Management, Reporting, Logs, Data Stream, Post, and Push APIs. Apphud integration adds purchase and subscription tracking on Custom and Pro plans. The maker says AppMetrica is ISO 27001 certified and offers SDK controls to delay statistics collection until consent. Documented SDK data is encrypted in transit with AES-128, while depersonalized data is stored on Yandex servers in the EU and Russian Federation. The Free plan costs nothing, with stated event quotas and organization-wide limits.

Klaritics is a self-hosted, warehouse-native product analytics platform that analyzes product behavior using data in a customer’s existing warehouse. Product, data, and engineering teams can study funnels, retention, user paths, cohorts, dashboards, SQL, and conversion tracking. Klaritics AI handles natural-language questions, behavioral investigations, anomaly identification, recommendations, and summaries. Native connectors are listed for Snowflake, BigQuery, Amazon Redshift, PostgreSQL, and ClickHouse. Data can arrive through SDKs, a batch-capable HTTP API, or streaming with Kafka, Kinesis, or Pub/Sub. Deployments run on Kubernetes, Docker, or bare-metal Linux, with air-gapped Enterprise deployments available. The maker says raw events remain in the customer’s warehouse and aggregated results stay in the customer environment; optional usage telemetry is off by default. Governance includes row-level security, column masking, PII controls, role-based access, and audit logs. Starter is free; Growth and Enterprise use annual licensing.