AppMetrica vs Vexo

AppMetrica is a mobile-app analytics and growth platform from Yandex, with web, iOS, Android, and API access. It combines attribution, product and marketing analytics, reports, funnel analysis, retention reports, revenue tracking, crash insights, and A/B experiments. Teams can send push campaigns to defined user cohorts. Its SDK records device, session, referral, in-app action, revenue, error, crash, and ANR data. Documented interfaces include Management, Reporting, Logs, Data Stream, Post, and Push APIs. Apphud integration adds purchase and subscription tracking on Custom and Pro plans. The maker says AppMetrica is ISO 27001 certified and offers SDK controls to delay statistics collection until consent. Documented SDK data is encrypted in transit with AES-128, while depersonalized data is stored on Yandex servers in the EU and Russian Federation. The Free plan costs nothing, with stated event quotas and organization-wide limits.

Vexo provides product analytics for React Native and web apps, with Android, iOS, and web listed as platforms. It automatically tracks app opens, screen views, taps, navigation, API calls, and errors; teams can also define custom events for business-specific metrics. Session replays let teams review user sessions to understand behavior and debug issues, while tap heatmaps can be compared across app versions. The maker describes setup through the vexo-analytics package and a one-line initialization with an API key. Supported integrations include React Native CLI, Expo, React Navigation, Next.js, and Vue.js. The free plan allows up to 500K events per month, 1,000 session replays, heatmaps, and two seats. Sessions, replays, and events are retained for 60 days on free plans and 24 months on paid plans. Vexo says analytics data is encrypted in transit and at rest, stored on secure US servers, and exportable in CSV. It does not offer self-hosting, and says users can delete app data and it does not sell user data.