Appocalypsis vs BDOW!

Appocalypsis is a web product for managing website widgets and banners. Campaign formats include pop-ups, banners, modals, slide-ins, footer and top bars, inline widgets, and full- or half-page widgets. Display triggers include mouse exit, page entry, inline placement and a click on an element. Audience targeting and lead-capture forms are listed, along with analytics about widget progress and a set of GDPR tools. The product uses widget-specific cookies to track display behavior. The Appo_XXXX cookie helps determine whether a widget should appear again, with its duration governed by the widget’s “Show every” setting and ranging from immediately to two years. The AppoLC_XXXX cookie records that a widget has completed its lifecycle and expires after two years. The site also lists cookies associated with Google Analytics, Hotjar, Pushcrew and Albacross, and says it collects standard internet log information and visitor behavior patterns in a way that does not personally identify visitors. Members can contact support through the Support Center, where questions receive priority. The contact form accepts questions, problems, feature suggestions and investment enquiries. Its free plan has limited functionality.

BDOW! provides website forms and pop-ups for collecting leads and turning visitors into subscribers. Its campaign formats include pop-ups, Smart Bars, Welcome Mats, Click Triggers, Inline Forms and Scroll Boxes. Display rules can use devices, pages, URLs, exit intent, visitors and referrers, among other trigger types. A/B testing includes control over how often each variation appears and one-click winner selection. Other conversion tools include countdown timers, social proof pop-ups, personalized discount codes and in-cart offers. Integrations are listed for Showit, WordPress, Shopify, Kit, Flodesk, Mailchimp, Klaviyo and more than 20 other tools. Webhooks can send event notices to custom applications, and the feature guide places them on Plus. The free plan includes one site, 100 conversions and 500 emails per month. Pro is $19 a month, billed $228 yearly; Plus is $39 a month, billed $468 yearly. A 14-day trial is listed. BDOW! is available on the web and as an extension.