Appocalypsis vs Poptin

Appocalypsis is a web product for managing website widgets and banners. Campaign formats include pop-ups, banners, modals, slide-ins, footer and top bars, inline widgets, and full- or half-page widgets. Display triggers include mouse exit, page entry, inline placement and a click on an element. Audience targeting and lead-capture forms are listed, along with analytics about widget progress and a set of GDPR tools. The product uses widget-specific cookies to track display behavior. The Appo_XXXX cookie helps determine whether a widget should appear again, with its duration governed by the widget’s “Show every” setting and ranging from immediately to two years. The AppoLC_XXXX cookie records that a widget has completed its lifecycle and expires after two years. The site also lists cookies associated with Google Analytics, Hotjar, Pushcrew and Albacross, and says it collects standard internet log information and visitor behavior patterns in a way that does not personally identify visitors. Members can contact support through the Support Center, where questions receive priority. The contact form accepts questions, problems, feature suggestions and investment enquiries. Its free plan has limited functionality.

Poptin combines website popups and forms with email marketing automation for businesses capturing leads and communicating with customers. Popup formats include full-screen overlays, bars, contact forms, slide-ins, mobile popups, surveys, countdowns, video popups and gamified popups. A drag-and-drop editor, more than 60 templates, A/B testing and built-in analytics support campaign creation and review. Triggers include exit intent, inactivity, time delay, scroll depth, clicks and page or click counts. Targeting can use page URLs, traffic source, location, device and browser details, engagement, cookies, and Shopify customer or cart information. Email features include campaigns, contact segmentation, autoresponders and automated customer journeys. Poptin lists CRM connections such as HubSpot and Salesforce, as well as email and automation integrations including Mailchimp, Make and Zapier. It can be installed on several website builders or added to any site with a script, and it provides an API. The free plan covers 1,000 monthly visitors on one domain, 250 active contacts and 500 emails. Paid plans start at $25/mo (annual).