Appocalypsis vs Promolayer

Appocalypsis is a web product for managing website widgets and banners. Campaign formats include pop-ups, banners, modals, slide-ins, footer and top bars, inline widgets, and full- or half-page widgets. Display triggers include mouse exit, page entry, inline placement and a click on an element. Audience targeting and lead-capture forms are listed, along with analytics about widget progress and a set of GDPR tools. The product uses widget-specific cookies to track display behavior. The Appo_XXXX cookie helps determine whether a widget should appear again, with its duration governed by the widget’s “Show every” setting and ranging from immediately to two years. The AppoLC_XXXX cookie records that a widget has completed its lifecycle and expires after two years. The site also lists cookies associated with Google Analytics, Hotjar, Pushcrew and Albacross, and says it collects standard internet log information and visitor behavior patterns in a way that does not personally identify visitors. Members can contact support through the Support Center, where questions receive priority. The contact form accepts questions, problems, feature suggestions and investment enquiries. Its free plan has limited functionality.

Promolayer is a self-service, no-code popup platform for ecommerce and marketing teams. It supports campaigns for sales recovery, email capture, seasonal promotions, social following, and customer notifications. Formats include lightboxes, fullscreen panels, slide-ins, floating bars, and spin-to-win, as well as image popups, teasers, and in-page embeds. Triggers can respond to time on page, scroll depth, inactivity, exit gestures, mobile back, and swipe gestures. Targeting can use page, traffic source, visit frequency, and visitor behavior. The platform includes A/B testing and analytics, connects with GA4 and other analytics tools, and lists Shopify, Wix, WordPress, Google Tag Manager, Mailchimp, Klaviyo, and webhooks as integrations or installation options. Shopify and Wix installs come from their app stores; other sites can use an embed tag generated in the dashboard. The free plan includes 1,000 monthly impressions and branding. Paid plans start at $20.83/mo (annual); Shopify app paid plans have a 7-day trial, while direct paid signups have no trial. Promolayer was founded in 2017 and is headquartered in Tokyo, Japan.