AppsFlyer Data Clean Room vs BigQuery Data Clean Rooms
AppsFlyer Data Clean Room
appsflyer.comBigQuery Data Clean Rooms
cloud.google.comSide by side
| Figure | AppsFlyer Data Clean Room | BigQuery Data Clean Rooms |
|---|---|---|
| Price from | $0.07/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 2 |
| Spec score · Data Clean Room Software | 9.2 (#1) | 7.6 (#6) |
| Founded | 2011 | 1998 |
| Pricing basis | AppsFlyer says Data Collaboration Platform pricing scales with processed data volume and the number of simultaneous collaboration entities. | Contributors are charged for data storage, while subscribers are charged for compute when they run queries. |
| Privacy controls | Data owners can define roles, access levels, and query rights, and collaborators see aggregated reports rather than raw data. | Contributors can configure analysis rules, including an aggregation threshold rule that allows subscribers to analyze data only through aggregation queries. |
| Purpose | The clean room matches first-party user-level data with AppsFlyer attribution data and provides aggregated reports while preserving user privacy. | BigQuery data clean rooms let multiple parties share, join, and analyze data without moving or revealing the underlying data. |
Plans
AppsFlyer Data Clean Room
- ZeroFree
- Growth$0.07 a month
- Data Clean RoomPriced on request
- EnterprisePriced on request
BigQuery Data Clean Rooms
- Data contributorPriced on request
- Data clean room subscriberPriced on request
In their own words
AppsFlyer Data Clean Room
AppsFlyer Data Clean Room has no write-up on Specifiction yet; its figures are above.
BigQuery Data Clean Rooms
BigQuery Data Clean Rooms let multiple parties share, join, and analyze data without moving or revealing the underlying data. The cloud service works with BigQuery sharing, and shared resources must be BigQuery tables, views, or table-valued functions. Owners manage rooms, contributors publish data, and subscribers query it. Contributors can apply analysis rules, including aggregation thresholds, and owners or publishers can offer predefined query templates without exposing the underlying tables or views. Subscribers are automatically prevented from copying or exporting raw data, while contributors can configure controls for query results. These controls have limits: Google cautions that analysis rules may not stop sophisticated queries from extracting unauthorized data, and notes that rules can be set only on views. Each room can contain at most 100 shared resources. Availability is restricted to BigQuery sharing regions, without listings across multiple regions. Rooms can be managed in the Google Cloud console or created through the API; setup requires enabling the Analytics Hub API and assigning required IAM roles. Contributors pay for storage, while subscribers pay for compute when running queries.