AppsFlyer Data Clean Room

Spec sheet

What it does

The Data Clean Room joins advertiser first-party data with AppsFlyer attribution data and returns aggregated marketing insights while keeping user-level data private.Read 15 Oct 2026 · support.appsflyer.com

Purpose

The clean room matches first-party user-level data with AppsFlyer attribution data and provides aggregated reports while preserving user privacy.Read 30 Sep 2026 · support.appsflyer.com

Audience

AppsFlyer describes the Data Clean Room within its Data Collaboration Platform for retail media networks and privacy-safe partnerships.Read 30 Sep 2026 · appsflyer.com

Security

AppsFlyer says its security program undergoes annual third-party audits and lists ISO 27001, ISO 27017, ISO 27018, ISO 27032, ISO 27701, and SOC 2 certifications.Read 30 Sep 2026 · appsflyer.com

Support

AppsFlyer’s contact page offers 24/7 support through its Help Center and a sales contact route.Read 30 Sep 2026 · appsflyer.com

Founded

2011Read 28 Sep 2026 · appsflyer.com

Ad hoc queries

Dynamic Query supports real-time custom SQL queries on attribution data and custom sources, with preview and downloadable results.Read 30 Sep 2026 · support.appsflyer.com

Aggregated outputs

Reports are delivered in aggregated form so collaborators do not receive raw user data.Read 15 Oct 2026 · appsflyer.com

API and SDKs

AppsFlyer publishes API references and SDK installation guides for Android, iOS and Unity.Read 15 Oct 2026 · dev.appsflyer.com

Automated uploads

Source pipelines use date, version and data folders, with an _SUCCESS marker file to trigger report processing; APIs can automate folder creation and uploads.Read 15 Oct 2026 · support.appsflyer.com

Braze integration

The Braze integration uses a Snowflake data share and requires matching AppsFlyer CUID values to Braze external_user_id values.Read 15 Oct 2026 · support.appsflyer.com

Cloud data sources

The clean room supports BigQuery and Snowflake data warehouses plus Amazon S3 and Google Cloud Storage buckets.Read 15 Oct 2026 · support.appsflyer.com

Cloud integrations

Supported DCR cloud services are BigQuery and Snowflake data warehouses and Amazon S3 and Google Cloud Storage buckets.Read 30 Sep 2026 · support.appsflyer.com

Company founded

AppsFlyer was founded in 2011.Read 15 Oct 2026 · linkedin.com

Company founders

Crunchbase lists Oren Kaniel and Reshef Mann as co-founders.Read 15 Oct 2026 · crunchbase.com

Company headquarters and size

LinkedIn lists San Francisco, California headquarters and a company size of 1,001–5,000 employees.Read 15 Oct 2026 · linkedin.com

Company legal name

Crunchbase lists the legal name as AppsFlyer Ltd.Read 15 Oct 2026 · crunchbase.com

Data processing policy

AppsFlyer states that it does not sell end-user personal data and shares it only for customer-directed integrations, service operations, legal obligations, safety or corporate transactions.Read 15 Oct 2026 · appsflyer.com

Documentation depth

The Data Clean Room knowledge base includes overview, cloud setup, connections, sources, reports, attribution reports, in-app-event reports and dynamic-query articles.Read 15 Oct 2026 · support.appsflyer.com

Flexible activation

The broader Data Collaboration Platform supports audience building, campaign activation and measurement across channels.Read 15 Oct 2026 · appsflyer.com

Funding news

Crunchbase News reported on June 22, 2026 that AppsFlyer raised more than $1 billion in Series E funding at a reported $2.7 billion post-money valuation.Read 15 Oct 2026 · news.crunchbase.com

Identifier requirement

Each source must share an identifier field that uniquely identifies an app user with another source before datasets can be matched.Read 15 Oct 2026 · support.appsflyer.com

Input requirements

Sources must share at least one unique app-user identifier to be matched, and warehouse tables require date and version columns.Read 30 Sep 2026 · support.appsflyer.com

Integration requirements

The Braze integration requires a Braze subscription with Snowflake Secure Data Sharing and both the Braze and AppsFlyer SDKs integrated into the app.Read 30 Sep 2026 · support.appsflyer.com

Licence

The terms grant limited, non-transferable access and prohibit reverse engineering, copying or creating derivative works, indicating a proprietary service rather than open-source software.Read 15 Oct 2026 · appsflyer.com

Limit: pricing and data accuracy

G2 reviewers repeatedly complain that pricing is expensive or unclear and report data inaccuracies or inflated analytics.Read 15 Oct 2026 · g2.com

Limit: reporting and cost

TrustRadius reviewers cite limited custom reports, short raw-data lookback windows, confusing exports, UI issues and pricing that can exclude smaller teams.Read 15 Oct 2026 · trustradius.com

Limit: Trustpilot complaints

Trustpilot reviewers post complaints about unexplained charges, inability to remove payment cards, service suspension and poor support; some reviews describe scams using the AppsFlyer name.Read 15 Oct 2026 · trustpilot.com

Limit: usability and service

GetApp reviewers report a steep initial learning curve, data-sync or reporting delays, limited lower-tier customization and mixed support responsiveness.Read 15 Oct 2026 · getapp.com

Partner enrichment

Tech-partner integrations can enrich clean-room reports; the feature was documented as open beta and requires contacting a customer success manager.Read 15 Oct 2026 · support.appsflyer.com

Partner integrations

The open beta for tech-partner data enrichment lists Braze, Start.io, Techsalerator, and Evorra.Read 30 Sep 2026 · support.appsflyer.com

Partner marketplace

AppsFlyer provides a central partner hub covering ad networks, agencies, technology partners and analytics platforms.Read 15 Oct 2026 · support.appsflyer.com

Permission controls

Data owners can define roles, access levels and query rights for collaborators.Read 15 Oct 2026 · appsflyer.com

Praise: analytics

G2 reviewers repeatedly praise AppsFlyer analytics, dashboards, attribution insights and campaign reporting.Read 15 Oct 2026 · g2.com

Praise: attribution and support

TrustRadius reviewers praise attribution, raw-data reporting, deep linking, fraud protection, scalability and helpful customer support.Read 15 Oct 2026 · trustradius.com

Praise: integrations and reporting

GetApp reviewers value attribution analytics, event tracking, reporting, ad-partner integrations and campaign-management ease.Read 15 Oct 2026 · getapp.com

Pricing basis

AppsFlyer says Data Collaboration Platform pricing scales with processed data volume and the number of simultaneous collaboration entities.Read 30 Sep 2026 · appsflyer.com

Privacy controls

Data owners can define roles, access levels, and query rights, and collaborators see aggregated reports rather than raw data.Read 30 Sep 2026 · appsflyer.com

Privacy technologies

AppsFlyer describes encryption, anonymization, federated processing and differential privacy as technologies used by its collaboration platform.Read 15 Oct 2026 · appsflyer.com

Privacy technology

The product page lists encryption, anonymization, federated processing, and differential privacy as privacy-enhancing technologies.Read 30 Sep 2026 · appsflyer.com

Privacy-preserving matching

AppsFlyer performs the user-level matching inside the clean room instead of exposing attribution records to advertisers.Read 15 Oct 2026 · support.appsflyer.com

Product launch date

AppsFlyer announced the Data Clean Room release on June 7, 2022 as part of its Privacy Cloud.Read 15 Oct 2026 · appsflyer.com

Query limit

Dynamic Query does not return attribution data from Meta, which AppsFlyer says should instead be queried through DCR reports.Read 30 Sep 2026 · support.appsflyer.com

Rating on G2

4.5 out of 5 from 759 reviewsRead 15 Oct 2026 · g2.com

Rating on Gartner Peer Insights

4.4 out of 5 from 13 reviewsRead 15 Oct 2026 · gartner.com

Rating on GetApp

4.5 out of 5 from 138 reviewsRead 15 Oct 2026 · getapp.com

Rating on Trustpilot

1.5 out of 5 from 29 reviewsRead 15 Oct 2026 · trustpilot.com

Rating on TrustRadius

5.5 out of 10 from 125 reviews and ratingsRead 15 Oct 2026 · trustradius.com

Reports

Users define report sources, join identifiers, metrics, grouping dimensions, and a cloud destination for processed reports.Read 30 Sep 2026 · support.appsflyer.com

SDK compatibility

The SDK documentation lists Android 4.0 or later, iOS 9 or later, tvOS 9 or later, Android-based TVs and out-of-store Android markets.Read 15 Oct 2026 · support.appsflyer.com

Security controls

AppsFlyer says its cloud infrastructure uses AWS and GCP, anti-DDoS protection, WAF, API protection and continuous monitoring.Read 15 Oct 2026 · appsflyer.com

Security key folder

A source bucket must contain an eight-character alphanumeric DCR key folder directly beneath its root.Read 15 Oct 2026 · support.appsflyer.com

Plans and prices

Every AppsFlyer Data Clean Room plan and price →

Where Specifiction places it

• Data Clean Room Software#1 of 219.2