Amazon Marketing Cloud vs AppsFlyer Data Clean Room
Amazon Marketing Cloud
advertising.amazon.com
AppsFlyer Data Clean Room
appsflyer.comSide by side
| Figure | Amazon Marketing Cloud | AppsFlyer Data Clean Room |
|---|---|---|
| Price from | Free | $0.07/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 3 | 4 |
| Spec score · Data Clean Room Software | 8.7 (#2) | 9.2 (#1) |
| Company founded | G2 lists Amazon's founding year as 1994. | AppsFlyer was founded in 2011. |
| Company legal name | Crunchbase identifies the maker as Amazon.com, Inc., also known as Amazon.com. | Crunchbase lists the legal name as AppsFlyer Ltd. |
| Founded | 2019 | 2011 |
| Licence | AMC is supplied under a proprietary service agreement that prohibits copying, modification, reverse engineering, and circumvention of security controls. | The terms grant limited, non-transferable access and prohibit reverse engineering, copying or creating derivative works, indicating a proprietary service rather than open-source software. |
| Partner integrations | Amazon lists Xmars, Pacvue, Treasure Data, and LiveRamp as software vendor partners with native AMC integrations. | The open beta for tech-partner data enrichment lists Braze, Start.io, Techsalerator, and Evorra. |
| Privacy controls | AMC accepts pseudonymized inputs, exposes only aggregated anonymous outputs, and keeps advertiser-uploaded signals inside the dedicated instance. | Data owners can define roles, access levels, and query rights, and collaborators see aggregated reports rather than raw data. |
| Rating on G2 | 4.4 out of 5 from 76 reviews | 4.5 out of 5 from 759 reviews |
| Rating on TrustRadius | 8.6 out of 10 from 14 reviews | 5.5 out of 10 from 125 reviews and ratings |
| Support | Amazon directs prospective users to contact an Amazon Ads account executive, and its Ads Agent course describes product support within AMC. | AppsFlyer’s contact page offers 24/7 support through its Help Center and a sales contact route. |
| What it does | Amazon Marketing Cloud is a cloud clean room for analyzing pseudonymized Amazon Ads and advertiser signals and building audiences. | The Data Clean Room joins advertiser first-party data with AppsFlyer attribution data and returns aggregated marketing insights while keeping user-level data private. |
Plans
Amazon Marketing Cloud
- Amazon Marketing CloudFree
- Amazon Marketing Cloud accessFree
- Paid Features (beta)Priced on request
AppsFlyer Data Clean Room
- ZeroFree
- Growth$0.07 a month
- Data Clean RoomPriced on request
- EnterprisePriced on request
In their own words
Amazon Marketing Cloud
Amazon Marketing Cloud (AMC) is a cloud-based clean room for analytics and audience building across pseudonymized Amazon Ads signals and advertiser inputs. Built on AWS Clean Rooms, it brings together signals from Amazon properties, advertisers, and onboarded third-party providers for flexible querying. Advertisers can form audiences from engagement records, conversion events, and segments, then activate them for sponsored, video, and display ads. AMC can also measure customer journeys across Amazon Ads media and channels, including advertising impact at Amazon stores and advertiser-owned sites. Users can generate insights and visualizations without SQL using curated templates and Ads Agent assistance; SQL analysis is also supported. Ads Data Manager and related tools connect signals, while APIs support reporting, audience management, and first-party signal onboarding. Outputs are aggregated and anonymous, and advertiser-uploaded signals remain in a dedicated instance that Amazon cannot access or export. AMC provides 25 months of ad traffic signals and hundreds of campaign fields. It is available at no cost to eligible advertisers through web and API access.
AppsFlyer Data Clean Room
AppsFlyer Data Clean Room has no write-up on Specifiction yet; its figures are above.